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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

3 Best Practices to Rock Your Blog


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  Topics: Blogging, Nonprofit

Do Responsive Websites Raise More Money?

Redesigning and updating your website might be one of your goals for 2015, and it be better be mobile responsive.

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Three Keys to Working with Crowds

Gathering crowds to help your cause is an essential part of working in a networked world. Crowds create capital, or “go-go juice,” that can include human connections, intelligence and expertise, resources like equipment and furniture, and, of course, money.

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  Topics: Social Networking, Online Marketing

42% of Donors to Crowdfunding Campaigns Are Ages 55-74

Crowfunding campaigns to support nonprofits have experienced significant growth over the last few years. Nonprofits aren't just raising money through their email lists during crowdfunding campaigns, they are acquiring new donors too. But who are these new donors? Kimbia, who runs the crowdfunding campaign Give Local America, which raised an impressive $53M in 2014, poured through their donor data and found some answers. 
  • Age: 42% of donors are between the ages of 55-74
  • Income: 47% have a $100K or more household income.
  • Networth: 62% have a networth of $250K or more
  • Average first gift for the event: $113
  • Gave to charity in the past: Only 41% gave to charity previously, meaning that the majority of donors to crowdfunding campaigns are donating to charity for the first time in their lives. I would love to see a follow up study on how these first time donors felt about their donation experience. Speaking of here's some tips for creating a postive donor experience.

Check out the infographic below to learn more about donors who support crowdfunding campaigns.

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  Topics: Online Fundraising, Nonprofit Events

#GivingTuesday: Just One Piece of the Puzzle

It's that time of year, and #GivingTuesday campaigns are beginning across the nation. As a matter of fact, CrowdRise just launched a #GivingTower Holiday Challenge for nonprofits.

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10 Must Have Year-End Fundraising Tips

Year-end fundraising is upon us once again. With every nonprofit out there trying to raise money at this time of year, how can you get a piece of the donation dollar pie? It starts small, check your website, have a plan, and test drive your donation page. Without testing these pieces, it won’t matter how amazing your messaging or story is, people will not be able to donate.

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  Topics: Online Fundraising

Scary Tactic Emails

I have always loved Halloween. Haunted houses, a full moon, and starry nights.

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  Topics: Email Marketing, Marketing Research, Online Fundraising, Online Advocacy

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