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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Need-to-Know Data about Generational Characteristics

We're getting closer to year-end fundraising. As your plans are coming together, you will want to hone in on the experiences and needs of your target audiences.

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  Topics: Marketing Research, Online Fundraising, Online Advocacy, Trends

Are You Keeping Up With Social Media Trends?

We know that social media is discussed at every tech conference, in every workshop, and within nonprofit organizations, but no matter how much we talk about it, the trends are always shifting, changing, and growing.

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Strategies to Maximize your #GivingTuesday

With the holiday season inching closer and closer, your nonprofit might be looking to recharge your holiday giving campaigns. One option you may consider is to create a #GivingTuesday campaign for December 2nd to amp up your year-end fundraising. #GivingTuesday is a way for charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give. Last year #GivingTuesday raised more than $19.2M in online donations for participating nonprofits (according to this Blackbaud statistic).

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  Topics: Online Fundraising, Nonprofit Events

Infographic: Data From America's Biggest Online Giving Challenge

Last spring I learned about the 24-hour online Give Local America fundraising challenge. I was inspired by the idea because it provided a great way for local communities to come together and raise money to support local charities and causes. As I was watching the final hours of the campaign on May 6th, I was blown away to see that over $53M was raised in donations. It became the biggest giving day in US history.
Give Local America just released their final data from the successful giving day.

 

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  Topics: Marketing Research, Online Fundraising

Best Times to Post on Social Media

If you are like most organizations, your staff wears many hats. If you are juggling several tasks including managing social media accounts, check out this data about the best times to post updates. However, before you dive into it, it's important that you remember to look at your own engagement and what the best times are to post for your own organization. Sometimes posting during the "dead zone periods" can be beneficial because you are not competing with all the noise. The best thing that you can do is to test it. 

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  Topics: Social Networking, Web 2.0, Trends

Are Nonprofits Staffing Tech Right?

In the past, nonprofits would just have someone on staff (usually the Communications person) run all things tech at the organization, plus their organizational duties, and sometimes that's still the case. Technology staffing is a full time job, and NTEN just released their 8th Annual Nonprofit Technology Staffing and Investments Report to dig deeper into what nonprofits are doing to handle the tech in this fast-paced technological world.

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  Topics: Technology, nptech, Trends

5 Ways Your Nonprofit Can Reach Millennials

Nonprofits have been trying to reach millennials effectively for some time now. Some organizations like Ask Big Questions, a program of Hillel International and Do Something have figured it out, while others are still tailoring their strategies. We took a look at a couple of surveys, from Millennial Impact Research and from the infographic, Everything You Need to Know About the Millennial Consumer. For those of nonprofits still tailoring their strategies, we've got some tips on how to reach millennials.

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  Topics: Marketing Research, Mobile, Online Fundraising, Online Advocacy, Online Organizing, Web 2.0, Trends

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