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In honor of the first anniversary of the Parkland shooting, Care2 recently launched a month-long integrated advocacy campaign to “#EndGunViolence” once and for all in America.
The outcomes of the campaign surpassed expectations. By incorporating a unique and strategic combination of digital strategy, tactics and techniques, the Care2 team engaged millions of people around this critical issue via online petitions, social media and other digital channels. The timely campaign also helped drive real political change.
So we spoke to our own Lacey Kohlmoos, Care2’s Organizing Strategist, to learn more about the key lessons she took away from spearheading this successful integrated campaign:
The start of a new year is the perfect opportunity for implementing new tech strategies, especially when it comes to fundraising. Even if your holiday giving campaigns exceeded your goals, you probably noticed a few gaps or blind spots in your strategies.
The team at Care2 has put together a list of 10 favorite resources to help you set a killer strategy for 2019. Some contain big ideas, others are more tactical. All of them we love and hope you will too:
So you want to change the world? Starting an advocacy campaign can be a lot of work, but it’s absolutely worth it when you get to look back on all the good you’ve done in the world.
Fundraising can be challenging for any nonprofit, but it’s the backbone of any healthy organization.
The causes your nonprofit advocates for should be shared with the world and deserve to be supported by your community. So do what you can to help them help you!
Implementing some small tips will help solve the 5 greatest challenges nonprofit organizations face with processing donations.
Last April, 69-year-old pulmonologist David Dao was dragged, wounded and bleeding, off of a United Airlines plane after refusing to voluntarily relinquish his seat on an overbooked flight. That cringe-worthy incident was captured on fellow passengers’ phones, quickly going viral and turning into a notorious PR disaster.
The consequences for United were swift and severe. Within days after the incident, the company’s stock had fallen more than 4 percent. Its unsatisfactory response to the massive public outcry — including a WhiteHouse.gov petition signed by over 200,000 people demanding a federal investigation — was undoubtedly a factor in the disastrous fallout.
The episode underscores the need for businesses to respond quickly and effectively to crises. In a digital era, getting it wrong can have a serious and lasting impact on your brand, its reputation and your bottom line.