Care2 possesses a unique trait that other online communities lack: a like-minded community with shared values and a real purpose for learning and taking action.
That’s why Care2 members are more serious about causes, about nonprofit organizations, and about voting with their dollars than those found on other social networks, or Google visitors at large...
Care2 members are more mature than those found on Facebook, and have both the educational interest and financial capacity to support the nonprofit causes that are important to them.
Yet, they are remarkably younger than some existing direct mail donor databases, making them arguably the largest community of potential donors and supporters.
Care2.com acts like a magnet for the very people nonprofits and socially conscious brands are seeking.Our members are educated, high income, and typically younger than other direct mail donor lists.
Our Audience by the numbers:
Predominantly female, well-educated, middle class, and civically active both online and offline.
Our members spend time on the Care2 site each day taking action –posting articles, commenting on blogs, as well as creating and signing petitions– to help make the world a better place.
In fact, 47% of our active members visit Care2 every single day.
- Phil Radford