Audience Profile

Haley

Under 35 year old

~26% of membership

• Very active social life online and offline. In a committed relationship and has one pet.
• Checks care2.com as well as other social networking sites obsessively.
• Loves to be the first “in the know.”
• Considers herself a trendsetter.
• Is more health conscious than most of her friends.
• They come to her for lifestyle advice.
• Reads food labels and seeks healthy choices for her family.
• Socially conscious and cares about the environment.
• Believes “natural” is better for her and the planet.

Jill

35-44 years old

~27% of membership

• Does yoga several times a week.
• Very busy with a job, husband, two young children, and a pet.
• Owns her own house and works on it often.
• Checks the Care2 site for news, recipes, and ways to maintain a healthy home.
• Loves to garden with the kids.
• Looks at the ingredients of a product before she buys it.
• Tries to buy natural/organic when she can especially when it comes to her children.

Angela

45+ years old

~47% of membership

• Enjoys hiking with her husband and two rescued dogs.
• Has more time to do the things that are important to her.
• Spends lots of time on the Care2 site and has made many friends.
• Donates to charities.
• Owns her own house.
• Is willing to pay more for a natural socially responsible, or eco-friendly product.
• Grows her own herbs and vegetables.
• Loves sending e-cards to her friends.
• Takes ethical considerations into account when investing her money.