Care2's Digital Engagement Blog

How do we disrupt the nonprofit sector? I’ve talked about the dire need for nonprofits to innovate over the years on Frogloop. Why? Because there are over 1.5 million nonprofits in the US that are working in similar issue areas and trying to address global warming, poverty, the gender pay gap, affordable healthcare, education, etc.

Did you catch the llamas on the loose yesterday? They were all the rage, and some nonprofits ran with it too.

Good fundraising can make or break any nonprofit, but what makes truly good fundraising? One of the most important factors for success is a highly engaged community who is extremely passionate about your mission. Humans of New York (HONY) is an amazing example of how building an engaged community inspires people to rally together and raise money for an issue they are moved by.

Let's flashback to 2013 when Facebook announced in a blog post that they'd start autoplaying videos:

Let me cut to the chase: You can't make campaigns go viral. But that doesn’t mean you can’t create awesome campaigns that are compelling, sharable, and focused on building a ladder of engagement with your community and network. This is one of the key concepts that I discuss in my book Social Change Anytime Everywhere, co-written with Amy Sample Ward of NTEN.

SEO certainly has its critics. Some call it snake oil. But SEO is critical to your website, online advocacy, and online fundraising.

If you are like most organizations, your staff wears many hats. If you are juggling several tasks including managing social media accounts, check out this data about the best times to post updates. However, before you dive into it, it's important that you remember to look at your own engagement and what the best times are to post for your own organization. Sometimes posting during the "dead zone periods" can be beneficial because you are not competing with all the noise. The best thing that you can do is to test it.