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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Brushing up on your email marketing fundamentals!

Email marketing, put simply, is the use of an email platform to send a message to a large group of people that have opted-in to communications from your charity.

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  Topics: Email Marketing, Online Marketing, email fundraising

Harnessing Momentum: 5 Tips to Engage New Supporters

When a new supporter makes that first move to help your cause, they’re often at their most passionate.

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  Topics: Email Marketing, Digital Strategy, Marketing, engagement

4 Fundraising Strategies to Make Your Organization Stand Out

As a nonprofit professional, you have an intimate understanding of the importance of fundraising for your organization’s overall success.

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  Topics: Email Marketing, Integrated Marketing, Online Fundraising

Do they still love you? Re-engaging lapsed supporters

Thinking about how to get your end-of-year appeals in front of the audience most likely to respond? 

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  Topics: Email Marketing, Online Fundraising, email fundraising, donor data

Nonprofit Email Newsletters: 5 Optimization Strategies

Email newsletters can be a great method for soliciting donations and communicating with supporters. Here are a few tips for creating the best results.

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  Topics: Email Marketing, Integrated Marketing, E-newsletters, fundraising, email fundraising

#StayHomeShredLater – Combining online & offline messaging during a crisis

Donors, volunteers, and advocates for good causes are hungry to hear from the organizations they support.

Here at Care2, it’s common for members to tell us: “I want to know how I can help.”

Many organizations have been consistently communicating with supporters throughout the COVID-19 pandemic, sending email updates and reaching out by phone to talk to their community members.

The best communication in a crisis is transparent and thoughtful. Honesty with your donors helps build lasting and meaningful relationships with the people who support you.

Here is a great example from Surfrider Foundation. In this email, Surfrider let their community know about the direct mail piece they had produced and scheduled before the coronavirus outbreak.

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  Topics: Email Marketing, Online Fundraising, Direct Mail, COVID19, email fundraising

Who's raising money in the pandemic, and how?

Many charities and nonprofits are asking: “How will my organization’s supporters respond to our fundraising appeals during this time of economic uncertainty?”

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  Topics: Email Marketing, Online Fundraising, COVID19, monthly giving, email fundraising

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