Care2's Digital Engagement Blog

When a new supporter makes that first move to help your cause, they’re often at their most passionate.

As a nonprofit professional, you have an intimate understanding of the importance of fundraising for your organization’s overall success.

Thinking about how to get your end-of-year appeals in front of the audience most likely to respond? 

Email newsletters can be a great method for soliciting donations and communicating with supporters. Here are a few tips for creating the best results.

Donors, volunteers, and advocates for good causes are hungry to hear from the organizations they support.

Here at Care2, it’s common for members to tell us: “I want to know how I can help.”

Many organizations have been consistently communicating with supporters throughout the COVID-19 pandemic, sending email updates and reaching out by phone to talk to their community members.

The best communication in a crisis is transparent and thoughtful. Honesty with your donors helps build lasting and meaningful relationships with the people who support you.

Here is a great example from Surfrider Foundation. In this email, Surfrider let their community know about the direct mail piece they had produced and scheduled before the coronavirus outbreak.

Many charities and nonprofits are asking: “How will my organization’s supporters respond to our fundraising appeals during this time of economic uncertainty?”

There are a lot of strategies that go into a well-developed and successful email marketing program. Some "experts" say that the most important element is that the subject line needs to be provocative. Some say the most the important strategy is to decide who the sender of the email will be and that’s what your donors will respond to. So what's the most important strategy to increase email conversion rates? Let’s dig in and look at the data...