<img src="//bat.bing.com/action/0?ti=5065582&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">
A community for good
helping you find great people

Get concrete results

You tell us how many amazing people you want us to recruit. We deliver that amount, guaranteed to be new to your community, in the time frame you determine. 

And that’s it. That's all you pay for. And that’s what you’ll get with Care2.

Lower your risk

Depart from the traditional (and risky) way that online ads are sold, which is on a cost-per-thousand-impressions (CPM) basis, and carries no guaranteed measurable results or successful performance. CPL pricing is just a better way of doing business.



Examples of results we’ve delivered

  • Michelle Goldstein

    100,000 email subscribers in just over two months.

    “Care2 helped Abe’s Market recruit over 100,000 email subscribers in just over two months.  Their ability to recruit a targeted, high quality and high quantity community of brand advocates is rare, and we have seen solid ROI and retention from the community of people Care2 has helped us recruit.”

    Michelle Goldstein

    Director of Marketing
    Abe’s Market

  • We recruited several hundred thousand activists from Care2

    “When we combined their online giving with offline giving through the mail and phones, it made continuing our work with Care2 a very easy internal decision.”

    Chris Kenngott


  • We have always been impressed with Care2's ability

    Oceana's work to protect and restore the world's oceans is made easier because of Care2's ability to raise awareness to a large international audience and generate new activists for our network. We have always been impressed with Care2's ability to recruit tens of thousands of new high-quality Oceana activists in a short period of time."

    Maureen McGregor


Here’s how it works:

  1. You book your planning session and send us some background information about your organization and goals.
  2. We schedule a mutually convenient time for a call.
  3. We get on a call together and give you specific feedback on your strategy and budget. We then start the planning process, which covers cash flow planning and ROI scenarios.

Book My ROI Planning Session

Answers to your questions

It all sounds good, but really, how much does this cost?

Generally, the cost per new supporter ranges from $1.50-$2.00. But it depends on the targeting criteria used.

What kind of ROI can I expect?

From what we've seen, the typical lifetime value of an email address is between $10 and $20, which is quite a high ROI. We’ve seen a positive ROI in as little as 6 months, but it can take up to 24 months. It all depends on how you fundraise and how many fundraising channels you use.

What type of organizations is this for?

Non-profit organizations and socially conscious brands that want to grow their audience with passionate, highly engaged supporters.


Our Guarantee.  You will:

  • Pay for performance not impressions
  • Pay only for new contacts
  • Get the number of contacts you need in the time frame you need them
  • Get more responsive supporters than those recruited through other methods