Thinking about how to get your end-of-year appeals in front of the audience most likely to respond?
“Fundraising succeeds because of authentic relationships with donors built on strong, trusting relationships among staff, board, and volunteers.”
Donors, volunteers, and advocates for good causes are hungry to hear from the organizations they support.
Here at Care2, it’s common for members to tell us: “I want to know how I can help.”
Many organizations have been consistently communicating with supporters throughout the COVID-19 pandemic, sending email updates and reaching out by phone to talk to their community members.
The best communication in a crisis is transparent and thoughtful. Honesty with your donors helps build lasting and meaningful relationships with the people who support you.
Here is a great example from Surfrider Foundation. In this email, Surfrider let their community know about the direct mail piece they had produced and scheduled before the coronavirus outbreak.
Many charities and nonprofits are asking: “How will my organization’s supporters respond to our fundraising appeals during this time of economic uncertainty?”
As a nonprofit, your supporters are the foundation of all that you do. Supporters drive your cause forward and enable you to make a positive impact on the world. Donations from those who support your mission make up a considerable percentage of the funding for your work. However, not all supporters have taken a step toward giving financially.
For many people, mobile has become the default channel for accessing the internet, reading emails, watching videos and using social media. As of early 2018, 77% of the American population owns a smartphone.
Mobility has blazed a path across nearly all sectors. It has forever changed the way people consume media, shop for goods, bank, communicate and much, much more.
But nonprofits haven’t adapted to the mobile revolution as quickly as the rest of the world.