Care2's Digital Engagement Blog

Picture this: You’re interested in making a donation to one of your community’s local animal shelters. There are two in the area and you can’t choose which one to give your donation to, so you decide to learn more about each organization. 

Every year, charities and nonprofits experience churn on their donor file. A significant percentage of supporters will eventually stop responding to direct mail, donating online, following a charity on social media, or opening cause-related emails!

As a nonprofit professional, you have an intimate understanding of the importance of fundraising for your organization’s overall success.

When the pandemic first hit, a clear trend emerged. Fundraising for coronavirus-related relief, such as philanthropic initiatives related to first responders and food insecurity, rightfully surged. However, for causes not directly related to COVID-19, fundraising declined.

Thinking about how to get your end-of-year appeals in front of the audience most likely to respond? 

“Fundraising succeeds because of authentic relationships with donors built on strong, trusting relationships among staff, board, and volunteers.”