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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Donor Data: How metrics boost your fundraising

“Fundraising succeeds because of authentic relationships with donors built on strong, trusting relationships among staff, board, and volunteers.” 

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  Topics: Online Fundraising, email fundraising, ROI, analytics, CRM

#StayHomeShredLater – Combining online & offline messaging during a crisis

Donors, volunteers, and advocates for good causes are hungry to hear from the organizations they support.

Here at Care2, it’s common for members to tell us: “I want to know how I can help.”

Many organizations have been consistently communicating with supporters throughout the COVID-19 pandemic, sending email updates and reaching out by phone to talk to their community members.

The best communication in a crisis is transparent and thoughtful. Honesty with your donors helps build lasting and meaningful relationships with the people who support you.

Here is a great example from Surfrider Foundation. In this email, Surfrider let their community know about the direct mail piece they had produced and scheduled before the coronavirus outbreak.

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  Topics: Email Marketing, Online Fundraising, Direct Mail, COVID19, email fundraising

Who's raising money in the pandemic, and how?

Many charities and nonprofits are asking: “How will my organization’s supporters respond to our fundraising appeals during this time of economic uncertainty?”

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  Topics: Email Marketing, Online Fundraising, COVID19, monthly giving, email fundraising

Nonprofit Fundraising: 5 Ways to Boost Supporter Involvement

As a nonprofit, your supporters are the foundation of all that you do. Supporters drive your cause forward and enable you to make a positive impact on the world. Donations from those who support your mission make up a considerable percentage of the funding for your work. However, not all supporters have taken a step toward giving financially.

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  Topics: Online Fundraising, Online Marketing, fundraising, Digital Strategy, Social Media

How mobile-optimized nonprofits lead their donors on a journey

For many people, mobile has become the default channel for accessing the internet, reading emails, watching videos and using social media. As of early 2018, 77% of the American population owns a smartphone.

Mobility has blazed a path across nearly all sectors. It has forever changed the way people consume media, shop for goods, bank, communicate and much, much more.

But nonprofits haven’t adapted to the mobile revolution as quickly as the rest of the world.  

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  Topics: Mobile, Online Fundraising, Nonprofit, Digital Strategy

Expand Your Nonprofit’s Universe with the 2018 Digital Outlook Report

We are thrilled to announce that Care2, hjc, NTEN, and Resource Alliance have just released the 2018 Digital Outlook Report.

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  Topics: Care2 News, Online Fundraising, Nonprofit, Digital Strategy, Marketing

#GivingTuesday Results Show a 20% Increase in Donations

The trend with #GivingTuesday continues as we see increasing numbers in donations every year. According to data from Blackbaud, there was a 20% increase in online donations this year as compared to 2016 and a whopping increase of 317% since the movement’s inception in 2012. Blackbaud alone processed $47.7 million in donations to more than 6,700 organizations. The amount of people that donated also grew, climbing 31% from 2015. interestingly when we reached out to some crowdfunding platforms in the nonprofit sector they did not want to disclose their numbers comparing 2015 and 2016 so it's unclear if this trend was seen across the entire sector. 

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  Topics: Online Fundraising

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