Care2's Digital Engagement Blog

So you want to change the world? Starting an advocacy campaign can be a lot of work, but it’s absolutely worth it when you get to look back on all the good you’ve done in the world.

Nonprofit campaigners who work on hot-button issues can struggle with community management. Dicussions on social networks can be meaningful, powerful, and even controversial. But sometimes these discussions can also attract online harassment, which can be challenging to manage.

In 2014, I helped conduct a national poll on online harassment with Craig Newmark, founder of craigslist and craigconnects, and Lincoln Park Strategies to learn more about the types of harassment people endure.

Since 2014, social networks have faced public pressure to take action and stop online harassment on their platforms. Has it worked? Our latest poll revealed that sexual harassment is down and homophobic harassment has decreased by half, but political harassment has doubled. You can view the poll data as an infographic here. 

Pokémon GO has seen explosive growth over the past few weeks - garnering 21 million active users and surpassing Tinder in popularity. It’s being called the single biggest mobile game in U.S. History.

Nonprofits spend a lot of their Communications staff time trying to get their issues covered by the media. One common question that gets asked is “how many media hits is good?” M&R reviewed 40 nonprofit organizations media strategy and results from 2015 in hopes of spotting important trends. Here’s what they concluded in their new report 2016 Mediamarks Study.

Donald Trump knows how to generate a ton of earned media. On the other hand, his digital strategy for running for President of the United States, looks like this.

via GIPHY

Pokémon GO has been all the rage the last couple of days. Pokémon GO is a mobile app that sends its users out into the real world, using location technology to “catch” Pokémon—yes, the actual animated little creatures—in the real world. This game is already revolutionary because it uses Augmented Reality (AR) and is getting people up and moving, exploring the world in places that are often off the grid.

Why is a Welcome Series so important for nonprofits to engage donors? 

Care2 recently released a Welcome Series Toolkit to help you navigate the important first steps in engaging potential donors for your nonprofit.

A Welcome Series is a series of emails to welcome a new email subscriber to your organization. Developing a three-part email series is a pretty solid choice, and that’s what we’ll focus on for your standard Welcome Series. A welcome email may be the single most important email you send, because it is the first impression your new potential donor will have communicating with your organization. Additionally, welcome emails are four times more likely to be opened and five times more likely to get click throughs.