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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

WordPress and Your Nonprofit: 4 Tips for Getting Started

If you’ve never used WordPress before, knowing how to get started can feel overwhelming. You might wonder what to do with all of the different plugin and theme options, or how you’re supposed to just get started building your site.

How do nonprofits go from nothing to a well-developed and engaging website with a robust online fundraising strategy in the blink of an eye? 

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  Topics: Marketing, web development, Wordpress

How to create exceptional volunteer opportunities

As a volunteer coordinator, you know how important volunteers are for helping your organization complete critical daily tasks and projects. At the same time, you understand the challenges of keeping volunteers engaged.

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  Topics: Volunteering, Nonprofit Events, organizing

A Beginner’s Guide: How to Run Your First Advocacy Campaign

Advocacy campaigns drive society to consistently progress toward a better, more livable world. They bring attention to issues that hold us back and empower supporters to take specific actions that are aimed at addressing and resolving those problems. From reducing greenhouse gas emissions to creating more livable home environments for at-risk youth, and everything in between, advocacy campaigns have the potential to drive real progress for your cause.

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  Topics: Online Advocacy, advocacy, activism

Learn at the Digital Strategy Summit online (discount code included)

The Digital Strategy Summit (March 28-April 1) is five days of online content bringing you and your team the latest trends in digital strategies for nonprofits, charitable campaigns, and advocacy movements.

We asked four featured experts to tell us what to expect from their sessions. Read on to hear what you will learn at the Summit, and get a Care2 discount code for registration!

Garth Moore, Senior Vice President, Digital, GMMB
Session: Easy SEO and Analytics Reviews
“Our session covers the basics of SEO and Google Analytics for organizers, or non-digital people who need to understand how their website is performing. Both SEO and Google Analytics have a mysterious air to them and seem difficult, but they couldn’t be easier.

Understanding SEO means understanding your content and how people can find your organization or content when they’re searching for you. With Google Analytics, you can keep track of what matters in terms of basic information like visits and where visitors come from, but also track your goals, like your sign-up or action forms.

Having a good, fundamental understanding of both SEO and your metrics can help you reach your audiences, track their engagement, and can shape the messages and experiences that they have with your organization.”

Matt Cherry, Director of Philanthropy, Ability Central
Session: Doing More for the 1 in 4: Making Virtual Spaces More Inclusive and Accessible for People with Disabilities
“The Ability Central session 'Doing More for the 1 in 4' will provide a holistic approach to accessibility. The session combines facts and lived experience to show why we should make our virtual spaces more inclusive of people with disabilities.

It then demonstrates how to make online meetings and presentations accessible using your existing apps and technology. Participants will leave with actionable items to use moving forward and access to resources we've curated to keep the conversation going. Here is a resource link that we will share with participants.”

In addition to workshops, the Digital Strategy Summit will also feature lively and insightful panel discussions.

We asked Mira Weinstein, Founder and Organizer-in-Chief of Organizing To Win, what topic she hopes to talk about in the “Can We Build Authentic Relationship Online?” panel.

“The pivot to technology-boosted campaigns has been both incremental and lightning fast. If we think about organizing as bringing people together to build power, what happens when we're not actually together?

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  Topics: Conferences, Nonprofit Events, Digital Strategy, organizing

Nonprofit Marketing: Three ways to spread awareness of your cause

Whether you’re focused on environmental defense, providing shelter for the homeless, or advocating for political change, you need a powerful base of support to push your nonprofit’s mission forward. A good way to acquire and retain that support is to spend time marketing your cause and sharing powerful messages that inspire people to get involved. 

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  Topics: Online Marketing, Marketing, Google ads

Care2 is hiring!

Care2 is a social enterprise using the power of business as a force for good ... And, we need your expertise to grow!

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  Topics: Care2 News

Aligning Your Nonprofit's Brand Across Digital Platforms

Is your nonprofit an environmentally-focused organization that uses vibrant green hues, forest imagery, and a serious tone in your branding? Or, does your brand feature primary colors and round, playful fonts to represent your child-friendly mission? 

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