Care2's Digital Engagement Blog

Thinking about how to get your end-of-year appeals in front of the audience most likely to respond? 

Due to the COVID-19 pandemic, 2020 has brought unique challenges and obstacles that nobody could have expected. But even in the midst of social distancing guidelines and economic uncertainty, nonprofits have found creative ways to fundraise, engage supporters, and continue their work. 

We passionately believe that for equitable change to take place, we need to be operating within a democracy — and the bedrock of a democracy is a free and fair election.

Care2 has been collecting and sharing benchmarking data about fundraising during the COVID-19 pandemic.



Early predictions suggested that the charitable sector would see fundraising results similar to the last economic recession. Organizations were urged to focus on individual direct marketing, especially digital, as in-person events and face-to-face programs were expected to decline. 

The 2020 Digital Outlook Report from NTEN, hjc & Care2 is here! Data from hundreds of nonprofit organizations across the globe has guided our results. Are you ready to see how your organization compares?

Email newsletters can be a great method for soliciting donations and communicating with supporters. Here are a few tips for creating the best results.

“Fundraising succeeds because of authentic relationships with donors built on strong, trusting relationships among staff, board, and volunteers.”