Care2's Digital Engagement Blog

Every year, charities and nonprofits experience churn on their donor file. A significant percentage of supporters will eventually stop responding to direct mail, donating online, following a charity on social media, or opening cause-related emails!

Email marketing, put simply, is the use of an email platform to send a message to a large group of people that have opted-in to communications from your charity.

If 2020 (and the beginning of 2021) has shown nonprofits anything, it’s that online engagement is real and it’s not going away anytime soon. This trend has affected your donor relations and online fundraising, but also your internal operations, such as educating and training staff and volunteers. 

This is an inspirational line-up of expert speakers with actionable advice for every nonprofit professional or activist who wants to further their mission online in 2021.

Let’s discuss the crowded social media landscape for nonprofits trying to spread the word about an engagement opportunity, specifically turning to Facebook:

Imagine grant money that’s never claimed. Scholarships that receive no applications. Events without volunteers. Service programs that aren’t utilized. These are the things that keep nonprofit professionals awake at night. These professionals know how important their work is, but sometimes the public isn’t as aware.

When a new supporter makes that first move to help your cause, they’re often at their most passionate.