Care2's Digital Engagement Blog

Care2 has been collecting and sharing benchmarking data about fundraising during the COVID-19 pandemic.



Early predictions suggested that the charitable sector would see fundraising results similar to the last economic recession. Organizations were urged to focus on individual direct marketing, especially digital, as in-person events and face-to-face programs were expected to decline. 

The 2020 Digital Outlook Report from NTEN, hjc & Care2 is here! Data from hundreds of nonprofit organizations across the globe has guided our results. Are you ready to see how your organization compares?

Email newsletters can be a great method for soliciting donations and communicating with supporters. Here are a few tips for creating the best results.

“Fundraising succeeds because of authentic relationships with donors built on strong, trusting relationships among staff, board, and volunteers.” 

This global pandemic has affected us all, including your nonprofit and its mission. With unemployment rates rising and the economy facing instability, many of you are worried about continuing your fundraising efforts. However, most nonprofit professionals advise this: don’t stop engaging your donors.

Donors, volunteers, and advocates for good causes are hungry to hear from the organizations they support.

Here at Care2, it’s common for members to tell us: “I want to know how I can help.”

Many organizations have been consistently communicating with supporters throughout the COVID-19 pandemic, sending email updates and reaching out by phone to talk to their community members.

The best communication in a crisis is transparent and thoughtful. Honesty with your donors helps build lasting and meaningful relationships with the people who support you.

Here is a great example from Surfrider Foundation. In this email, Surfrider let their community know about the direct mail piece they had produced and scheduled before the coronavirus outbreak.

Many charities and nonprofits are asking: “How will my organization’s supporters respond to our fundraising appeals during this time of economic uncertainty?”