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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Brushing up on your email marketing fundamentals!

Email marketing, put simply, is the use of an email platform to send a message to a large group of people that have opted-in to communications from your charity.

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  Topics: Email Marketing, Online Marketing, email fundraising

Learn digital strategies for NPOs from the top experts of 2021!

The Digital Strategy Summit (May 3 – 7) is five incredible days of content for charities, nonprofit organizations, and action groups.



This is an inspirational line-up of expert speakers with actionable advice for every nonprofit professional or activist who wants to further their mission online in 2021.

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  Topics: Online Advocacy, Online Marketing, Conferences, fundraising

Using Google Ad Grants to Stretch Your Marketing Dollar: 4 Top Tips

Imagine grant money that’s never claimed. Scholarships that receive no applications. Events without volunteers. Service programs that aren’t utilized. These are the things that keep nonprofit professionals awake at night. These professionals know how important their work is, but sometimes the public isn’t as aware.

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  Topics: Online Marketing, Online Advertising, Google ads

Nonprofit Fundraising: 5 Ways to Boost Supporter Involvement

As a nonprofit, your supporters are the foundation of all that you do. Supporters drive your cause forward and enable you to make a positive impact on the world. Donations from those who support your mission make up a considerable percentage of the funding for your work. However, not all supporters have taken a step toward giving financially.

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  Topics: Online Fundraising, Online Marketing, fundraising, Digital Strategy, Social Media

12 Giving Day Tips You Should Know

Is your foundation or nonprofit thinking of hosting a Giving Day or crowdfunding campaign? At Rad Campaign we've helped launch several crowdfunding campaigns, raised a lot of money along the way, and learned how much hard work it takes to pull these campaigns off successfully. 

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  Topics: Social Networking, Online Fundraising, Online Marketing, Nonprofit, Digital Strategy

Spendrise: New Platform Helps You Spur Change Where You Shop

Running the Women Startup Challenge and our social change web agency, Rad Campaign I get pitched a lot of different products. I recently discovered Spendrise, a platform for creating positive change everywhere you spend money. Here's how it works.

1. Start a Pledge
You support a Spendrise campaign by pledging to spend money if the business makes a positive change that you believe in. The change could be asking the business to go solar, to provide sick days to its employees, or any number of ideas! It's free to pledge, and your purchase only happens if the campaign succeeds.

2. Share the Pledge
The more people that pledge to spend to see the pledge implemented, the more likely a business agrees to make the change. Spread the word and see the pledges grow!

3. Pledge Fulfilled
The campaign creator brings all the pledges to the business to decide. If the business accepts, your pledge becomes a giftcard, and your dollars helped make real change! If not, no worries, your pledge expires and you keep your money.

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  Topics: Social Networking, Online Advocacy, Online Marketing, Trends, Nonprofit

How to Double Online Giving in Six Months

More and more nonprofit donations take place in today’s digital landscape, but how can nonprofits ensure their online storefront is not only open for business, but optimized for donations? And what are some basic fundraising tips to integrate if your nonprofit is just starting out on its online fundraising journey?

As I explored this critical issue in my new book, Nonprofit Fundraising 101, I interviewed Roderick Campbell, the CEO of nonprofit fundraising platform CommitChange. He shared a few takeaways from their efforts to maximize digital donations for Mercy House, a $3.8M nonprofit that has provided housing and support to California’s homeless since 1989.

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  Topics: Online Fundraising, Online Marketing, Lead Generation

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