Care2's Digital Engagement Blog

Whether you’re focused on environmental defense, providing shelter for the homeless, or advocating for political change, you need a powerful base of support to push your nonprofit’s mission forward. A good way to acquire and retain that support is to spend time marketing your cause and sharing powerful messages that inspire people to get involved. 

Picture this: You’re interested in making a donation to one of your community’s local animal shelters. There are two in the area and you can’t choose which one to give your donation to, so you decide to learn more about each organization. 

Email marketing, put simply, is the use of an email platform to send a message to a large group of people that have opted-in to communications from your charity.

This is an inspirational line-up of expert speakers with actionable advice for every nonprofit professional or activist who wants to further their mission online in 2021.

Imagine grant money that’s never claimed. Scholarships that receive no applications. Events without volunteers. Service programs that aren’t utilized. These are the things that keep nonprofit professionals awake at night. These professionals know how important their work is, but sometimes the public isn’t as aware.

As a nonprofit, your supporters are the foundation of all that you do. Supporters drive your cause forward and enable you to make a positive impact on the world. Donations from those who support your mission make up a considerable percentage of the funding for your work. However, not all supporters have taken a step toward giving financially.

Is your foundation or nonprofit thinking of hosting a Giving Day or crowdfunding campaign? At Rad Campaign we've helped launch several crowdfunding campaigns, raised a lot of money along the way, and learned how much hard work it takes to pull these campaigns off successfully.