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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

How to create exceptional volunteer opportunities

As a volunteer coordinator, you know how important volunteers are for helping your organization complete critical daily tasks and projects. At the same time, you understand the challenges of keeping volunteers engaged.

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  Topics: Volunteering, Nonprofit Events, organizing

Learn at the Digital Strategy Summit online (discount code included)

The Digital Strategy Summit (March 28-April 1) is five days of online content bringing you and your team the latest trends in digital strategies for nonprofits, charitable campaigns, and advocacy movements.

We asked four featured experts to tell us what to expect from their sessions. Read on to hear what you will learn at the Summit, and get a Care2 discount code for registration!

Garth Moore, Senior Vice President, Digital, GMMB
Session: Easy SEO and Analytics Reviews
“Our session covers the basics of SEO and Google Analytics for organizers, or non-digital people who need to understand how their website is performing. Both SEO and Google Analytics have a mysterious air to them and seem difficult, but they couldn’t be easier.

Understanding SEO means understanding your content and how people can find your organization or content when they’re searching for you. With Google Analytics, you can keep track of what matters in terms of basic information like visits and where visitors come from, but also track your goals, like your sign-up or action forms.

Having a good, fundamental understanding of both SEO and your metrics can help you reach your audiences, track their engagement, and can shape the messages and experiences that they have with your organization.”

Matt Cherry, Director of Philanthropy, Ability Central
Session: Doing More for the 1 in 4: Making Virtual Spaces More Inclusive and Accessible for People with Disabilities
“The Ability Central session 'Doing More for the 1 in 4' will provide a holistic approach to accessibility. The session combines facts and lived experience to show why we should make our virtual spaces more inclusive of people with disabilities.

It then demonstrates how to make online meetings and presentations accessible using your existing apps and technology. Participants will leave with actionable items to use moving forward and access to resources we've curated to keep the conversation going. Here is a resource link that we will share with participants.”

In addition to workshops, the Digital Strategy Summit will also feature lively and insightful panel discussions.

We asked Mira Weinstein, Founder and Organizer-in-Chief of Organizing To Win, what topic she hopes to talk about in the “Can We Build Authentic Relationship Online?” panel.

“The pivot to technology-boosted campaigns has been both incremental and lightning fast. If we think about organizing as bringing people together to build power, what happens when we're not actually together?

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  Topics: Conferences, Nonprofit Events, Digital Strategy, organizing

4 Tips to Turn Your Upcoming Fall Fundraisers into Hybrid Events

For many nonprofit organizations, fundraising events make up a significant portion of overall fundraising revenue and donor engagement. In the last year, many of these events typically held in person were forced to transition to the virtual realm with little to no notice. However, as things begin reopening in many parts of the country and vaccines continue rolling out, in-person events are beginning to take precedence once again.

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  Topics: Nonprofit Events, fundraising, peer-to-peer fundraising

Engaging Supporters with Collaborative Facebook Challenges

When the pandemic first hit, a clear trend emerged. Fundraising for coronavirus-related relief, such as philanthropic initiatives related to first responders and food insecurity, rightfully surged. However, for causes not directly related to COVID-19, fundraising declined.

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  Topics: Online Fundraising, Nonprofit Events, facebook, peer-to-peer fundraising

Is There A Correlation Between Paid Marketing and Donations?

Last week, we updated you about why tracking your nonprofit’s growth can make or break you. We supported our claim with the recently released 2015 M+R Benchmarks Study that featured stats from 84 nonprofits. We promised a follow up with highlighted findings on website engagement. We’re here to deliver!!

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  Topics: Nonprofit Events

Big News: Startup Challenge to Fund & Showcase Social Impact Ventures By Women

How do we disrupt the nonprofit sector? I’ve talked about the dire need for nonprofits to innovate over the years on Frogloop. Why? Because there are over 1.5 million nonprofits in the US that are working in similar issue areas and trying to address global warming, poverty, the gender pay gap, affordable healthcare, education, etc.

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  Topics: Social Networking, Online Fundraising, Technology, crowdfunding, Conferences, Nonprofit Events, Web 2.0, Trends

Awesome Sessions and Events to Supercharge Your #15NTC

The Nonprofit Technology Conference holds a special place in my heart and my calendar. This year, #15NTC brings the party to Austin, TX. Besides an agenda that's chock-full of fun parties, juicy sessions, and inspiring speakers, NTC is also a chance to reconnect with colleagues, meet other professionals, techies, and organizers in your movement and network.

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  Topics: Nonprofit Events

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