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Allyson Kapin 2 min read

Wrap Up of Nonprofit Llama Drama

Did you catch the llamas on the loose yesterday? They were all the rage, and some nonprofits ran with it too.

If you missed it, let's quickly recap: Described as the "Bonnie and Clyde of llamas," two llamas broke out of an Arizona retirement home and instigated a high-speed llama chase across the state. The Twittersphere erupted, nonprofits spoke out, and the llamas were on everyone's radar.

The nonprofits who used the llamascade to their advantage tied the incident to their cause. It's critical to be flexible and able to curate content relevant to events in real-time, while making it relatable to your audience and in this case fun.

How did you your nonprofit use the llama drama to your advantage? And if you didn't jump on the bandwagon, how can you envision tailoring these types of events to your audience when they are quickly unfolding in realtime?

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Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.

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