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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

4 Easy Ways Your Nonprofit Can Use Pokémon GO to Engage People

Pokémon GO has been all the rage the last couple of days. Pokémon GO is a mobile app that sends its users out into the real world, using location technology to “catch” Pokémon—yes, the actual animated little creatures—in the real world. This game is already revolutionary because it uses Augmented Reality (AR) and is getting people up and moving, exploring the world in places that are often off the grid.

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  Topics: Mobile, Online Fundraising, Technology, Nonprofit, fundraising, Digital Strategy

7 Free and Easy Digital Tools To Improve Your Nonprofit’s Online Toolbox

Despite what your major was in college or what skills you’ve picked up along the way, today’s technology allows you to seem more tech-savvy than you may actually be. By downloading a few free apps, it’s easy to put together insightful infographics, schedule social media posts and send out mass emails easily for no cost.

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  Topics: Social Networking, Mobile, nptech, Nonprofit, Digital Strategy

7 Reasons Why Mobile Is Critical To Your Nonprofit

 …for starters, it’s in everyone else’s pockets. 91% of adults have their phone within arm’s reach 24/7. I know that it’s tough for nonprofits to find the budget and the time to make sure your website is responsive, but your donors, volunteers, activists and even your board members expect it. You don't want these audiences visiting your site from their phones and tablets and then be forced to look at a different site because your site looked funky, and was hard to read and search for info. A funder even recently expressed this frustration to me about a nonprofit they were evaluating for a grant. 

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  Topics: Email Marketing, Mobile

5 Ways Your Nonprofit Can Reach Millennials

Nonprofits have been trying to reach millennials effectively for some time now. Some organizations like Ask Big Questions, a program of Hillel International and Do Something have figured it out, while others are still tailoring their strategies. We took a look at a couple of surveys, from Millennial Impact Research and from the infographic, Everything You Need to Know About the Millennial Consumer. For those of nonprofits still tailoring their strategies, we've got some tips on how to reach millennials.

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  Topics: Marketing Research, Mobile, Online Fundraising, Online Advocacy, Online Organizing, Web 2.0, Trends

Is Your Nonprofit Spending Enough Money On Digital?

Is your nonprofit investing the right amount of money, resources, and strategy into digital? Probably not. Heck, even the NYT admitted in a leaked report that they are struggling with their digital strategy.

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  Topics: Nonprofit Benchmark Studies, Marketing Research, Mobile, Online Fundraising, Online Advocacy, Metrics, nptech, Trends

5 Web Design Trends To Watch Right Now

Is your organization embarking on a website redesign in 2014? Here are five design trends to consider.

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  Topics: Mobile, Technology, nptech, Trends, Nonprofit

The Best Trends and Lists of 2012

One of my favorite parts about starting a new year is reviewing all of the top 10 (or in some cases the top 133) lists and trends. I find them useful to bookmark, especially when you need to get your hands on an important article that has good data or strategic advice that you want to share with senior leadership to get their buy in. Unfortunately, going through these lists can be overwhelming because there are just too many great lists to dig through. Don’t worry though, we have taken care of the heavy lifting at Frogloop and summarized our favorite “best of” lists that highlights strategists favorite trends and strategies from 2012.

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  Topics: Mobile, Online Fundraising, Technology, Trends, Nonprofit

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