Here is (yet another) compelling reason for your organization to leverage digital channels: the next generation of donors are engaging more on digital platforms and are increasingly looking for a way to support and donate through these channels.
Here is (yet another) compelling reason for your organization to leverage digital channels: the next generation of donors are engaging more on digital platforms and are increasingly looking for a way to support and donate through these channels.
Topics: Online Fundraising, Online Advocacy, Online Organizing, Online Advertising, Trends
One good way to identify alternative audiences is to look at the traffic from your existing users. Google Analytics has added their new Demographics and Interests information and that could be explored for potential audiences.
Topics: Online Advertising, Lead Generation
So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Everyone at your organization thinks the new website is fantastic. Your board, donors, and activists love it too. Now what? How are you going to maintain the website and make it compelling over time? What are you really going to implement from the online marketing plan that is packed with a lot of great ideas, but in all honestly, you just don’t have the resources to do them all.
Topics: Social Networking, Online Fundraising, Online Advocacy, Technology, Online Marketing, Online Advertising, nptech, Web 2.0, Trends, Nonprofit
If your nonprofit doesn’t have a solid outreach strategy to cultivate women donors and activists, your organization is missing out on huge opportunities to grow your advocacy and donor base. Why? Like we have talked about before on Frogloop, women account for 85 percent of all consumer purchases including everything from autos to health care to donating money to charity. In fact, women make contributions to twice as many charitable organizations as men do. Women also bring in half or more of the income in 55 percent of U.S. households. And women ages 50 and older control a net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth. Furthermore, women are expected to soon control 70 percent of all planned giving assets.
Topics: Online Fundraising, Online Advocacy, Online Organizing, Online Marketing, Online Advertising, Trends
Topics: Social Networking, Marketing Research, Online Fundraising, Online Advocacy, Technology, Online Advertising, Web 2.0, Trends
Topics: Online Fundraising, Technology, Online Organizing, Online Advertising, Trends, Lead Generation
Marketing nonprofit campaigns can be challenging. It takes staff resources, creativity, buy in from senior management, and of course money. If you're a nonprofit working with a limited budget there are some good strategies that you can still utilize to market your campaigns. Here are seven tips that Katya Andresen CEO of Network for Good, Jocelyn Harmon, Director of Nonprofit Services for Care2, Allyson Kapin (that's me your Frogloop Blogger-In-Chief) and Partner at Rad Campaign and Founder of Women Who Tech and Shireen Mitchell, Founder of Digital Sistas discussed at today's GrowSmartBiz Conference on this very topic.
Topics: Email Marketing, Social Networking, Online Fundraising, Online Advocacy, Online Marketing, Online Advertising, Web 2.0, Lead Generation
Care2.com is an online social action network with over 50 million members around the world. Hundreds of nonprofits and socially conscious brands work with us to connect with our highly engaged members and recruit new donors, members, supporters, and customers.
Copyright © 2015 Care2.com | All Care2 terms of service and privacy policies apply
Featured logos are trademarks of their respective owners. Third party trademarks, logos and trade names appearing on the site are the property of their respective owners.