Care2's Digital Engagement Blog

Here is (yet another) compelling reason for your organization to leverage digital channels:  the next generation of donors are engaging more on digital platforms and are increasingly looking for a way to support and donate through these channels.

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Everyone at your organization thinks the new website is fantastic. Your board, donors, and activists love it too. Now what? How are you going to maintain the website and make it compelling over time? What are you really going to implement from the online marketing plan that is packed with a lot of great ideas, but in all honestly, you just don’t have the resources to do them all.

If your nonprofit doesn’t have a solid outreach strategy to cultivate women donors and activists, your organization is missing out on huge opportunities to grow your advocacy and donor base. Why? Like we have talked about before on Frogloop, women account for 85 percent of all consumer purchases including everything from autos to health care to donating money to charity.  In fact, women make contributions to twice as many charitable organizations as men do. Women also bring in half or more of the income in 55 percent of U.S. households. And women ages 50 and older control a net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth. Furthermore, women are expected to soon control 70 percent of all planned giving assets.

Marketing nonprofit campaigns can be challenging. It takes staff resources, creativity, buy in from senior management, and of course money. If you're a nonprofit working with a limited budget there are some good strategies that you can still utilize to market your campaigns. Here are seven tips that Katya Andresen CEO of Network for Good, Jocelyn Harmon, Director of Nonprofit Services for Care2, Allyson Kapin (that's me your Frogloop Blogger-In-Chief) and Partner at Rad Campaign and Founder of Women Who Tech and Shireen Mitchell, Founder of Digital Sistas discussed at today's GrowSmartBiz Conference on this very topic.