You may recall that during the 2020 election, Meta (Facebook and Instagram’s parent company) restricted advertising on social issues, elections, or politics in the United States.
Many charities, nonprofit organizations, and advocacy groups found they were unable to launch or edit ads that were determined to fit into one of the restricted categories.
With the upcoming congressional election, another Meta restriction period will run from November 1 to November 8, 2022. Meta will not allow new ads about social issues, elections, or politics in the US during this period.
We’ve learned from the past that you should expect surprises when it comes to Meta advertising! It’s possible that the period of restriction could be extended.
Ads created before the restriction period must be authorized by Meta and include an approved disclaimer. Advertisers will not be able to edit ads in place although they will be able to pause and unpause an advertisement. Meta’s key requirements for advertisers are listed on their developer blog.
What does Meta consider a social issue in advertising?
Meta describes this category as: “sensitive topics that are heavily debated, may influence the outcome of an election or result in/relate to existing or proposed legislation”.
In the United States they include issues related to:
- environmental politics
- political values and governance
- security and foreign policy
- civil and social rights
So many of the topics that charities and nonprofit organizations regularly talk about with their supporters and donors can fit into one of these categories!
How can our organization prepare for restriction periods on Facebook and Instagram?
Diversification is key to a healthy advertising plan!
Nonprofits, charities, and action groups who want to be prepared for disruption should consider having multiple acquisition sources in place.
Care2 is available to help. Request a call to learn how we can grow your supporter pipeline now and through to the end of the year.