Effective digital advertising starts with the right data! At Care2, we understand how crucial it is for campaigns to target the right supporters, donors, or voters with the right message.
That's why we're thrilled to introduce our new first-party audiences designed specifically to help you target engaged and relevant audiences.
Care2 has leveraged our extensive petition signature data to bring you a powerful tool for digital targeting. Our new audiences are built from actionable data on individuals who care about and have taken action to support causes, including:
- Reproductive rights
- Climate change
- LGBTQ+ rights
- Environmental protection
- Gun safety legislation
- Health policy
Unlike third-party data, which is often aggregated from various sources and can be outdated or inaccurate, our first-party deterministic data gives you the ability to build a truly personalized and relevant campaign.
How Care2's first-party data is available:
Syndicated:
Basis, The Trade Desk, Yahoo, Google
Can be easily found:
StackAdapt (via LiveRamp API)
Can be made available:
Other DSPs like iQM and Roku, and CTV platforms
Basis, The Trade Desk, Yahoo, Google
Can be easily found:
StackAdapt (via LiveRamp API)
Can be made available:
Other DSPs like iQM and Roku, and CTV platforms
Care2's core topics are most relevant for advertisers trying to reach issue-driven audiences. The people in our audiences have already taken actions - from signing petitions to making donations - and are more likely to be receptive to related messages.
Want to learn more? Request more information!
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