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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Nonprofit Benchmark Study Shows Nonprofits Are Raising More Money

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates. According to the report, response rates on appeals declined by more than 18%. “Declining response rates illustrate a saturated channel with undifferentiated messaging and campaigns, said the report. “This is present in direct mail, telemarketing, and face-to-face solicitation.”

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  Topics: Nonprofit Benchmark Studies

Are Twitter and Facebook Playing Tug-O-War?

A few days ago, I reported some of the juicy details from the 2013 eNonprofit Benchmarks Study that was just released showing data from 2012. There were 55 of the country’s leading nonprofits surveyed for this study, including the American Red Cross, Oceana, American Heart Association, AARP, and Human Rights Watch.

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  Topics: Nonprofit Benchmark Studies

Are Email and Fundraising Response Rates in a State of Decline?

The 2013 eNonprofit Benchmarks Study with 2012 stats was just released and it's packed with all sorts of juicy email, advocacy, and fundraising data from 55 nonprofits ranging from environmental organizations to human rights organizations.

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  Topics: Nonprofit Benchmark Studies, Online Fundraising, Online Advocacy, Trends

11 Outstanding Nonprofit Reports You Should Read

There are a ton of smart people writing about nonprofit technology and communications to help nonprofit communicators keep up on the latest online trends and developments. When you need to take a really deep dive into critical topics, but don’t want to rely on your own trial and error it helps to look beyond blogs and social media. Thankfully, you can take advantage of great in-depth research and findings published in nonprofit reports.

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  Topics: Nonprofit Benchmark Studies, Marketing Research, Web 2.0

New Study: Donations Decline for Nonprofits

Many of Frogloop's readers are professional nonprofit fundraisers who watch trends like a hawk -- at least when those trends affect fundraising results across sectors and channels.

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  Topics: Nonprofit Benchmark Studies, Online Fundraising, Online Advocacy, Direct Marketing, Direct Mail, Lead Generation

2012 eNonprofit Benchmarks Study Highlights Online Advocacy, Fundraising, and Social Media Metrics

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011. The study also has some great data on how nonprofits are expanding their use of social media and mobile. For example, the median growth rate for nonprofit fan pages was an impressive 70%.

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  Topics: Nonprofit Benchmark Studies, Marketing Research, Mobile, Online Fundraising, Online Advocacy, Technology, Online Marketing, Trends

Are Nonprofits Raising Money Via Social Networks?

The 2011 Nonprofit Social Network Benchmark Report provides some incredible data on how 11K+ nonprofits are using social networks such as Facebook, Twitter, LinkedIn, and others. The study also answers the biggest question on everyone's mind. Are nonprofits raising any money on social networks?

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  Topics: Social Networking, Nonprofit Benchmark Studies, Web 2.0, Trends

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