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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

3 Self-Care Tips for Nonprofit Teams

The nonprofit sector is no stranger to burnout and unhealthy work habits. Mobilizing a base of supporters and advocating for meaningful change that will positively impact the world can sometimes feel draining. There are just not enough hours in the day to get everything done. As the cofounder of a web agency that teams up with nonprofits to fight for social change, I think about how we can do a better job of integrating self-care and good health habits into our day-to-day work. Beth Kanter and Aliza Sherman recently asked me to share what we do at Rad Campaign for the the book they are writing "The Happy, Healthy Nonprofit." Here's three tips that have really worked for us.

1. Take Vacation When You Need It.

This year we implemented flexible vacation. The concept is simple. Take vacation when you need it. Whenever folks on our team feel like they need to take some time off to recharge, want go visit family, go hiking in the woods, etc. they schedule it and take time off, provided it does not interfere with major deadlines and that there is enough staff in the office to cover things. One of the main reasons we implemented flexible vacation was because some staff were concerned that if they did not take their vacation by the end of the year, they would lose it. Others wanted to take some extra vacation but technically did not have enough accrued hours for the year. Flexible vacation eliminates this unnecessary stress and now everyone has a lot more flexibility to recharge as they need it. Some Executive Director's might be scared of flexible vacation because they think staff may abuse this policy. If you trust your team to get their work done and meet their deadlines this should not be an issue. 

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10 #16NTC Sessions to Attend

Another awesome 16NTC conference starts next week in San Jose. There's going to be some terrific panels aimed at nonprofit advocacy, fundraising, tech, and leadership teams. Every year we go through the program to help you focus on the top 10 sessions to attend. Get ready! Go!

1. Digital Outlook: Ready, Set, Go… Wait, Where Are We Going?
2015 was a banner year for integration, as nonprofits reshaped and retooled to combine traditional (offline) and digital (online) endeavors, acknowledging that in modern marketing, digital shouldn’t
exist in isolation.

The 2016 Digital Outlook Report results are in, and it may surprise you or reaffirm your strategic decisions and investments this year. Data from hundreds of organizations across the globe has guided the findings — see how you compare!

Research and report partners Care2, hjc, and NTEN will walk you through a recap of trends and strategies, highlighting best practices and expert insights along the way.

2. It Takes More than a Hashtag to Build a Movement: Network Building for Change.
Movement leaders are constantly seeking powerful ways to connect resources to people and people to each other in order to create change — but social change cannot happen when individual leaders in grassroots groups and organizations are fractured from one another and campaign in isolation. 

This session opens a discussion about the mechanics of network building for social change, and offers a framework for discussion and an opportunity tomake sense of it all through a mix of large groups, peer learning, and small groups.

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Webinar: The Overachiever's Guide to Year-End Fundraising

 Many charities receive more than forty percent of their annual revenue during the year-end fundraising season. Despite their best intentions, many also wait until late in the year to formulate and initiate their year-end strategies.

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  Topics: Online Fundraising

Three Apps to Reach Generation Z

I don't have to tell you that advocates and donors are the heart of your organization. You would not survive without them. What are you doing to recruit younger demographics such as those who are 18-22, the people who will be funding your organization in the future? Unfortunately, most nonprofits don't spend enough time or resources cultivating young people, despite the fact that Generation Z will comprise 40% of consumers by 2020. 

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  Topics: Online Fundraising, Online Advocacy, Awards

Care2 Launches Hyper-Local Petitions to Empower Activists

Big news for the activist community. Care2 just rolled out a first-of-its-kind localized petition platform for its 33 million-member network for good.

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  Topics: Online Advocacy

How to Double Online Giving in Six Months

More and more nonprofit donations take place in today’s digital landscape, but how can nonprofits ensure their online storefront is not only open for business, but optimized for donations? And what are some basic fundraising tips to integrate if your nonprofit is just starting out on its online fundraising journey?

As I explored this critical issue in my new book, Nonprofit Fundraising 101, I interviewed Roderick Campbell, the CEO of nonprofit fundraising platform CommitChange. He shared a few takeaways from their efforts to maximize digital donations for Mercy House, a $3.8M nonprofit that has provided housing and support to California’s homeless since 1989.

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  Topics: Online Fundraising, Online Marketing, Lead Generation

Big News: Nominations Now Open For the 2016 Care2 Impact Prize

Update: Thanks for all of your nominations. Vote for one of the amazing finalists here.

The finalists include:

Colorlines: Justice for Sandra Bland

Race Forward advances racial justice through research, media, and practice. Their tireless reporting and direct calls to action through the Colorlines site mobilized thousands and generated sustained media coverage of questions of race, gender and the use of force by police. Their reporting on the Sandra Bland case brought nationwide attention to her cause.

Covenant House International: Not a Game

"Not a Game" is an advocacy campaign designed to help constituents learn about the shocking sex trafficking of minors that takes place around major sporting events. The campaign drives visitors to sign a petition to the Attorney Generals, share the site and its graphic content, and join a Thunderclap campaign. A large portion of advocates from last year's "Not a Game" campaign lent their voice to the passage of 12 critically important anti-trafficking bills in 2015. 

Oxfam America: Lives on the Line - The Human Cost of Chicken

Oxfam created a comprehensive storytelling platform about poultry workers to drive meaningful change in three areas of worker treatment: compensation, health and safety in the workplace, and workplace discrimination and harassment. Signs of progress include pay increases for workers, a new OSHA program to monitor worker saftey, and support from 15 members of Congress. 

WWF: End Elephant Slaughter - Save Their Ivory Tusks

In June of 2015, WWF co-hosted the Ivory Crush in New York’s Times Square alongside the US Fish and Wildlife Service, and invited a select group of WWF activists to band together in support, both in person and via live stream. 

Fight for $15

This extraordinary combination of field organizing and online mobilization has secured real wage gains for tens of thousands of working people in New York, Los Angeles and cities across the country and spur actions from major employers like Walmart to begin to address low wages for service workers.


Exciting news. Care2 just launched their annual Care2 Impact Prize to honor achievements in the nonprofit sector. Today's the start of the nomination process to select the winner of the seventh annual Care2 Impact Prize, which recognizes a campaign or initiative in the charity sector that has made an outstanding impact on the field of online advocacy, online fundraising or both. 

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  Topics: Online Fundraising, Online Advocacy, Awards

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