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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

20 Email Fundraising Best Practices

Is your nonprofit struggling to raise money online? You’re not alone. Even some of the largest organizations have a lot of low hanging fruit and aren’t leveraging the best email fundraising practices. If your nonprofit falls into that category or if you're looking for a fundraising refresher here’s 20 of our favorite email fundraising tips that we adapted for you from a recent online fundraising audit.

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  Topics: Online Fundraising, Digital Strategy

Three Ways Your Nonprofit Can Use Snapchat

Snapchat is taking the social media world by storm, and it’s time that nonprofits embrace the growing trend. You may write it off right now, but if you want to gain new audiences interested in your nonprofit, it is absolutely crucial that you’re staying on top of new audiences and meeting them on the platforms they’re on. 

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  Topics: Social Networking, Digital Strategy

5 Ways to Get Your Facebook Content Seen by More People

Facebook recently changed its algorithm again. This can have a major impact on your work if you run a nonprofits Facebook page.  TechCrunch has been studying these changes over time and shared some useful tips on how to keep your nonprofit's Facebook page engagement up. 

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  Topics: Online Fundraising, Digital Strategy

4 Ways To Diversify Your Fundraising

Does your nonprofit rely one type of fundraising to bring in revenue or is it diversified? For example, a diverse fundraising program would include direct mail, telemarketing, foundation grants, online fundraising through email appeals, your website, social media, etc. Crowdfunding and Giving Days can be helpful too. In fact, we just shared 12 Giving Day tips you should know. 

If you feel that your nonprofit can do a better job of disversifying its fundraising check out this infographic, which digs into where money is coming from, how it's being donated, and the importance of providing a variety of options for people to give.

We've pulled out 4 key points that will help your nonprofit to fundraise even better:

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  Topics: Online Fundraising, Digital Strategy

12 Giving Day Tips You Should Know

Is your foundation or nonprofit thinking of hosting a Giving Day or crowdfunding campaign? At Rad Campaign we've helped launch several crowdfunding campaigns, raised a lot of money along the way, and learned how much hard work it takes to pull these campaigns off successfully. 

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  Topics: Social Networking, Online Fundraising, Online Marketing, Nonprofit, Digital Strategy

New Poll Reveals Political Harassment is Increasing in 2016

Nonprofit campaigners who work on hot-button issues can struggle with community management. Dicussions on social networks can be meaningful, powerful, and even controversial. But sometimes these discussions can also attract online harassment, which can be challenging to manage.

In 2014, I helped conduct a national poll on online harassment with Craig Newmark, founder of craigslist and craigconnects, and Lincoln Park Strategies to learn more about the types of harassment people endure.

Since 2014, social networks have faced public pressure to take action and stop online harassment on their platforms. Has it worked? Our latest poll revealed that sexual harassment is down and homophobic harassment has decreased by half, but political harassment has doubled. You can view the poll data as an infographic here

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  Topics: Technology, online harassment, harassment, cyber bullying, research, Social Justice

4 ways nonprofits are using Pokémon GO

Pokémon GO has seen explosive growth over the past few weeks - garnering 21 million active users and surpassing Tinder in popularity. It’s being called the single biggest mobile game in U.S. History.

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  Topics: Technology, nptech, Trends, Nonprofit

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