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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Scary Tactic Emails

I have always loved Halloween. Haunted houses, a full moon, and starry nights.

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  Topics: Email Marketing, Marketing Research, Online Fundraising, Online Advocacy

The Great Mysteries of Donor Retention

All nonprofits struggle with donor retention. It's a buzz word, it's a motivation, and it's a burden. We're reaching the fundraising season where asks are being tailored and success stories are being drafted.

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  Topics: Online Fundraising

4 Ideas for a #GivingTuesday Crowdfunding Campaign

A 24-hour fundraising campaign like #GivingTuesday (mark your calendar for December 2nd, 2014) is the perfect opportunity to experiment with new tactics and tools, and to showcase inspiring stories from your nonprofit.

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Dearest Donors: A Love Letter

Your donors are likely your organization's lifeline, and it's important to acquire donors, keep them egaged, and move them further up the ladder of engagement. But you need to treat your donors with love, and cultivate a real realtionship.

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  Topics: Online Fundraising

Is It Time For A New Website?

It's easy for nonprofits to get lost in the shuffle of acquiring new donors, engaging audiences, and planning online campaigns. This makes it easy for you to forget about your website - huge mistake! Your website is where your donors will come, where your activists and volunteers will engage, and where your campaigns will live. It's critical that you update your site, and that you revamp it when the time is right.

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  Topics: Technology, nptech, Trends

Can You Make A Campaign Go Viral?

Let me cut to the chase: You can't make campaigns go viral. But that doesn’t mean you can’t create awesome campaigns that are compelling, sharable, and focused on building a ladder of engagement with your community and network. This is one of the key concepts that I discuss in my book Social Change Anytime Everywhere, co-written with Amy Sample Ward of NTEN.

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  Topics: Online Fundraising, Online Marketing, Web 2.0, Trends

Online Advocacy Drives List Growth

Online advocacy as a tool for list growth and new donor acquisition is hotter than ever. Actions such as petitions and pledges serve to engage cause-minded individuals and convert them into valuable supporters.

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