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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

How many fundraising emails should you send a year?

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don't send nearly enough standalone fundraising appeals. I've seen clients make their money back on their investments with Care2 in as little as three months, or as long as four years. There are obviously lots of variables involved with raising money online – and ultimately in various direct response channels – however we now as an industry have enough data to know what’s possible for most organizations, and this article will hopefully give some insight into how to get the most out of your email fundraising program. 

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  Topics: Email Marketing, Integrated Marketing, Online Fundraising, Metrics, Lead Generation

The Ultimate Grassroots Flow Chart

As nonprofit organizations, it's our job to provide the best constituent experiences, especially when it comes to grassroots organizing. One of the best ways to provide stellar constituent experiences is to understand their interests. For example, what action alerts or donation appeals do they respond to? Do they prefer Direct Mail or email communications? Any decent CRM system will help you get a good snapshot of your constituents interests and history of actions with your organization. But if you don't analyze the data, then you are missing out on getting to know and engage with your constituents on their terms.

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  Topics: Technology, Online Organizing, Online Marketing, Lead Generation

Three Strategies to Plan Campaigns and Engage Supporters

As a consultant to nonprofits, I get calls and emails daily from organizations are who are looking to market their online campaigns, grow their email list, and raise more money. Often they are looking for a quick fix, which is just bad strategy and frankly a waste of money. When you focus on one-off marketing campaigns (even if they are done through multiple channels) that don’t have a long shelf life, you see a quick bump and everyone at the organization is jumping for joy. But once the marketing has stopped, everything goes back to normal. Your web traffic, sign up rates, media coverage, and donations level out pretty quickly. Sound familiar?

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  Topics: Email Marketing, Social Networking, Online Fundraising, Online Advocacy, Online Organizing, Online Marketing, Web 2.0, Direct Mail, Trends, Lead Generation

Presentation: Integrating Social Marketing and Direct Response

These days nonprofits are facing new challenges as online channels grow and evolve. While there are multiple channels (ranging from email to Direct Mail and social networks) to ultilize to engage constituents, managing all of those relationships and integrating social marketing effectively is no easy feat. But is it doable? Yes!

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  Topics: Social Networking, Online Marketing, Direct Marketing, Care2 Webinars, Web 2.0, Trends, Lead Generation

New Study: Donations Decline for Nonprofits

Many of Frogloop's readers are professional nonprofit fundraisers who watch trends like a hawk -- at least when those trends affect fundraising results across sectors and channels.

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  Topics: Nonprofit Benchmark Studies, Online Fundraising, Online Advocacy, Direct Marketing, Direct Mail, Lead Generation

Make Your Donors Feel Like Rock Stars

Have you ever made a series of small donations to your own organization or made a “significant” donation to another organization whose mission you are passionate about? What was the experience like?

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  Topics: Online Fundraising, Lead Generation

Every Time You Buy An Email List - A Puppy Dies!

I saw this great video recently about purchasing email lists and had to share. It might not be true that a puppy dies every time you buy and email list, but your open rates and email reputation sure will.

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  Topics: Email Marketing, Trends, Lead Generation

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