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Allyson Kapin 2 min read

Presentation: Integrating Social Marketing and Direct Response

These days nonprofits are facing new challenges as online channels grow and evolve. While there are multiple channels (ranging from email to Direct Mail and social networks) to ultilize to engage constituents, managing all of those relationships and integrating social marketing effectively is no easy feat. But is it doable? Yes!

Check out Care2's latest webinar where panelists Peter Genuardi of SpotRight, Heather Shelby of Environmental Defense Fund, and Justin Perkins of Care2, explored some of the latest strategies for milking the most value out of your email list and social media communities.

Click here to view the webinar or you can look at the slides below.


Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.