What's an Email Address Worth? Just Calculate it!
Email is Dead? Long Live Email
First there were rumblings that direct mail was dying. Then TechCrunch said Web2.0 was ...
Five Symptoms that May Indicate that your Nonprofit Is Suffering from List Decay
Symptom 1: Churn rates are above 19% annually.
Five Tips to Engaging New Online Activists
Your nonprofit spends time and money growing your online list. But, does your nonprofit ...
How Much Email is Too Much?
Steve DaigneaultThat’s the 25 million dollar question, especially for an advocacy group ...
Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising
By: Allyson Kapin, Blogger-In-Chief
Friday Webinar: Best Practices for Email List-growth and Fundraising
10 Fast Tips to Boost E-newsletter Performance
Let’s face it: People have a love hate relationship with their email. It’s a time suck, ...