Care2's Digital Engagement Blog

Email marketing, put simply, is the use of an email platform to send a message to a large group of people that have opted-in to communications from your charity.

If 2020 (and the beginning of 2021) has shown nonprofits anything, it’s that online engagement is real and it’s not going away anytime soon. This trend has affected your donor relations and online fundraising, but also your internal operations, such as educating and training staff and volunteers. 

This is an inspirational line-up of expert speakers with actionable advice for every nonprofit professional or activist who wants to further their mission online in 2021.

Let’s discuss the crowded social media landscape for nonprofits trying to spread the word about an engagement opportunity, specifically turning to Facebook:

Imagine grant money that’s never claimed. Scholarships that receive no applications. Events without volunteers. Service programs that aren’t utilized. These are the things that keep nonprofit professionals awake at night. These professionals know how important their work is, but sometimes the public isn’t as aware.

When a new supporter makes that first move to help your cause, they’re often at their most passionate.

Your website lets your supporters donate, support, and interact with your nonprofit. Ensuring your website is accessible is a must if you want to engage with all of your supporters. If your website’s out of date or not optimized for accessibility, you are losing important members of your audience and potentially breaking ADA (Americans with Disabilities Act) best practices.