Last week, The Chronicle of Philanthropy published a plea to the nonprofit sector: Don’t stop communicating with your donors.
Have you ever had a marketing experience so memorable that the messaging stuck in your mind for days afterwards?
That’s exactly what happened to the Capulet team when they attended a climate conference and encountered a gate-crashing animatronic bear supplied by Greenpeace!
As a nonprofit, your supporters are the foundation of all that you do. Supporters drive your cause forward and enable you to make a positive impact on the world. Donations from those who support your mission make up a considerable percentage of the funding for your work. However, not all supporters have taken a step toward giving financially.
Care2 recently launched a month-long integrated advocacy campaign to empower women and girls. The budget and time-conscious campaign engaged and activated millions of people via online petitions, social media and other digital channels.
We spoke to Kelsey Bourgeois, Care2’s Advocacy Communications Specialist, to learn more about the key lessons she took away from spearheading this successful integrated campaign.
In honor of the first anniversary of the Parkland shooting, Care2 recently launched a month-long integrated advocacy campaign to “#EndGunViolence” once and for all in America.
The outcomes of the campaign surpassed expectations. By incorporating a unique and strategic combination of digital strategy, tactics and techniques, the Care2 team engaged millions of people around this critical issue via online petitions, social media and other digital channels. The timely campaign also helped drive real political change.
So we spoke to our own Lacey Kohlmoos, Care2’s Organizing Strategist, to learn more about the key lessons she took away from spearheading this successful integrated campaign: