Care2's Digital Engagement Blog

Dunham and Company released an Online Fundraising Scorecard that looked at 151 nonprofits online fundraising activities. The report either gave a big "F" or a mediocre rating to most of the nonprofits in the report. Out of 151 nonprofits, only 24 of them scored 76% or above. 

Is your nonprofit investing the right amount of money, resources, and strategy into digital? Probably not. Heck, even the NYT admitted in a leaked report that they are struggling with their digital strategy.

This just in! The latest2013 Charitable Giving Report by Blackbaud analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. According to the report, overall giving grew 4.9% in 2013 compared to 2012.

While the majority of nonprofit organizations have a social media presence, only 45% of foundations use social media. The Foundation Center surveyed over 1,000 foundations across the U.S. to dig deeper into what’s trending with foundations and social media. My firm Rad Campaign had an opportunity to dig into the survey data and team up with the Foundation Center to produce an infographic that reveals some interesting trends. Check out the highlights below.

Last week Blackbaud along with partners HJC, Sea Change Strategies, and Edge Research released findings from the 2013 Next Generation of Canadian Giving study.

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates. According to the report, response rates on appeals declined by more than 18%. “Declining response rates illustrate a saturated channel with undifferentiated messaging and campaigns, said the report. “This is present in direct mail, telemarketing, and face-to-face solicitation.”