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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

New Webinar: Donor acquisition best practices for 2021

Every year, charities and nonprofits experience churn on their donor file. A significant percentage of supporters will eventually stop responding to direct mail, donating online, following a charity on social media, or opening cause-related emails!

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  Topics: Online Fundraising, Care2 Webinars, Lead Generation, email fundraising, acquisition

Brushing up on your email marketing fundamentals!

Email marketing, put simply, is the use of an email platform to send a message to a large group of people that have opted-in to communications from your charity.

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  Topics: Email Marketing, Online Marketing, email fundraising

Do they still love you? Re-engaging lapsed supporters

Thinking about how to get your end-of-year appeals in front of the audience most likely to respond? 

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  Topics: Email Marketing, Online Fundraising, email fundraising, donor data

Nonprofit Email Newsletters: 5 Optimization Strategies

Email newsletters can be a great method for soliciting donations and communicating with supporters. Here are a few tips for creating the best results.

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  Topics: Email Marketing, Integrated Marketing, E-newsletters, fundraising, email fundraising

Donor Data: How metrics boost your fundraising

“Fundraising succeeds because of authentic relationships with donors built on strong, trusting relationships among staff, board, and volunteers.” 

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  Topics: Online Fundraising, email fundraising, ROI, analytics, CRM

#StayHomeShredLater – Combining online & offline messaging during a crisis

Donors, volunteers, and advocates for good causes are hungry to hear from the organizations they support.

Here at Care2, it’s common for members to tell us: “I want to know how I can help.”

Many organizations have been consistently communicating with supporters throughout the COVID-19 pandemic, sending email updates and reaching out by phone to talk to their community members.

The best communication in a crisis is transparent and thoughtful. Honesty with your donors helps build lasting and meaningful relationships with the people who support you.

Here is a great example from Surfrider Foundation. In this email, Surfrider let their community know about the direct mail piece they had produced and scheduled before the coronavirus outbreak.

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  Topics: Email Marketing, Online Fundraising, Direct Mail, COVID19, email fundraising

Who's raising money in the pandemic, and how?

Many charities and nonprofits are asking: “How will my organization’s supporters respond to our fundraising appeals during this time of economic uncertainty?”

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  Topics: Email Marketing, Online Fundraising, COVID19, monthly giving, email fundraising

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