Recently, a few Care2 clients reached out to us to share their struggles getting marketing and fundraising emails into the Microsoft domain inboxes of members on their lists. Microsoft email domains include Hotmail, MSN, Outlook and Live.
Recently, a few Care2 clients reached out to us to share their struggles getting marketing and fundraising emails into the Microsoft domain inboxes of members on their lists. Microsoft email domains include Hotmail, MSN, Outlook and Live.
Topics: Email Marketing, email fundraising, microsoft
Every year, charities and nonprofits experience churn on their donor file. A significant percentage of supporters will eventually stop responding to direct mail, donating online, following a charity on social media, or opening cause-related emails!
Topics: Online Fundraising, Care2 Webinars, Lead Generation, email fundraising, acquisition
Email marketing, put simply, is the use of an email platform to send a message to a large group of people that have opted-in to communications from your charity.
Topics: Email Marketing, Online Marketing, email fundraising
Topics: Email Marketing, Online Fundraising, email fundraising, donor data
Email newsletters can be a great method for soliciting donations and communicating with supporters. Here are a few tips for creating the best results.
Topics: Email Marketing, Integrated Marketing, E-newsletters, fundraising, email fundraising
“Fundraising succeeds because of authentic relationships with donors built on strong, trusting relationships among staff, board, and volunteers.”
Topics: Online Fundraising, email fundraising, ROI, analytics, CRM
Donors, volunteers, and advocates for good causes are hungry to hear from the organizations they support.
Here at Care2, it’s common for members to tell us: “I want to know how I can help.”
Many organizations have been consistently communicating with supporters throughout the COVID-19 pandemic, sending email updates and reaching out by phone to talk to their community members.
The best communication in a crisis is transparent and thoughtful. Honesty with your donors helps build lasting and meaningful relationships with the people who support you.
Here is a great example from Surfrider Foundation. In this email, Surfrider let their community know about the direct mail piece they had produced and scheduled before the coronavirus outbreak.
Topics: Email Marketing, Online Fundraising, Direct Mail, COVID19, email fundraising
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