“Fundraising succeeds because of authentic relationships with donors built on strong, trusting relationships among staff, board, and volunteers.”
“Fundraising succeeds because of authentic relationships with donors built on strong, trusting relationships among staff, board, and volunteers.”
Topics: Online Fundraising, email fundraising, ROI, analytics, CRM
Donors, volunteers, and advocates for good causes are hungry to hear from the organizations they support.
Here at Care2, it’s common for members to tell us: “I want to know how I can help.”
Many organizations have been consistently communicating with supporters throughout the COVID-19 pandemic, sending email updates and reaching out by phone to talk to their community members.
The best communication in a crisis is transparent and thoughtful. Honesty with your donors helps build lasting and meaningful relationships with the people who support you.
Here is a great example from Surfrider Foundation. In this email, Surfrider let their community know about the direct mail piece they had produced and scheduled before the coronavirus outbreak.
Topics: Email Marketing, Online Fundraising, Direct Mail, COVID19, email fundraising
Many charities and nonprofits are asking: “How will my organization’s supporters respond to our fundraising appeals during this time of economic uncertainty?”
Topics: Email Marketing, Online Fundraising, COVID19, monthly giving, email fundraising
Care2.com is an online social action network with over 40 million members around the world. Hundreds of nonprofits and socially conscious brands work with us to connect with our highly engaged members and recruit new donors, members, supporters, and customers.
