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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

5 Killer Mistakes Nonprofits Make in Crowdfunding Campaigns

Today, crowdfunding is a viable fundraising method that can be successfully utilized by nonprofit organizations as well as individuals. Put simply, crowdfunding relies on an online software platform that allows individuals, organizations and companies to make donations with a simple click of the mouse. When crowdfunding campaigns are run correctly, nonprofits see their fundraising results catapult far beyond old-school techniques. However, successful crowdfunding campaigns require far more than just setting up a page and asking for money. Here are some missteps that organizations must watch out for when it comes to conducting crowdfunding campaigns.

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  Topics: Social Networking, Online Fundraising

Don’t Fake Your Fundraising Campaign

 With year-end fundraising season upon us, it’s time to pull out the best tools from our toolbox to raise the most money. Year-end fundraising is one of the most important times for nonprofits because it brings in the most amount of money. 

Do you have all of your year-end fundraising campaigns geared up and ready to go? If not, you need to start planning ASAP. Check out some of the great data from the Abila 2015 Fundraising Advisor Benchmark Report. You can download the whole report here and check out the highlights below. Plus we have added our own tips based on industry best practices. The data will arm you with the information you need to develop successful year-end campaigns.

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  Topics: Social Networking, Online Fundraising

Ding, Dong, the Facebook Dislike Button’s Dead

 While some nonprofits on Facebook have been excited by the new Facebook "Dislike" button, we’ve got some news – it’s not coming to fruition. Bloomberg reported that the Dislike button would “inject negativity into a social network fueled by baby photos and Corgis waddling at the beach.” While this news may be a relief for some nonprofits, it could be frustrating for others who were planning their campaigns around constituents’ Disliking things like Congress’ inaction on issues like gun violence prevention bills or climate change legislation.

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  Topics: Social Networking

Why Your Nonprofit Should Use the Facebook Donate Button

 Drumroll, please… Facebook recently rolled out their Donate button for nonprofit pages. Previously the donate button was in beta and only a few selected nonprofits had access to it The Donate button links to your website’s donation page, and all gifts will be processed through your processing system. While your nonrprofit should not expect to raise millions of dollars with this new feature, it's definitely something nonprofits should be taking advantage of.

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  Topics: Social Networking, Online Fundraising

4 Steps to Launch a Peer-to-Peer Fundraising Campaign

 What does it take to launch a successful peer to peer fundraising campaign?

Well, all it takes is a trip down memory lane! Whether it was selling chocolate to raise money for the school field trip, gift wrap for the year-end events, a bake sale for charity, or any other number of childhood fundraising activities, you can recall a time when you desperately wanted to raise the money for something, and you called on your friends and family to help.

That is called peer-to-peer fundraising, and that means you already know what peer-to-peer fundraising entails: reaching out to your friends and family. This time around, however, it’s your family of supporters you’ll be engaging and it’s their friends (or networks) that will become your donors.

To launch this kind of campaign effectively, there are a few strategies that 

you’ll want to implement that can turn the basic fundraising principles behind selling girl scout cookies into a polished campaign that can raise thousands in funds for your nonprofit.

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  Topics: Social Networking, Online Fundraising, crowdfunding

Four Classic Storylines for Nonprofit Storytelling

  What’s the big deal about storytelling?

Storytelling matters because it shapes movements and defines the success of your nonprofit. But you're probably thinking, “I don’t have a sexy story” or “I don’t know how to tell a story”. You may have even tried to use storytelling at your nonprofit but it didn’t get much traction.

We believe that nonprofits and social good projects have an unlimited potential in using stories because you make this world a better place. It’s actually easier than you think to create a compelling story. You have all the building blocks for an effective story, but how do you get the put them together?

Look at the fairy tales, fireside stories, and your favorite Hollywood movies. There are storylines that every popular story follows. Guess what? They drive donations as well.

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  Topics: Social Networking, Online Fundraising, Online Marketing

How to Create a Tribe for Your Nonprofit

  

What is a Tribe?

A tribe is a group of people that includes many families and relatives who have the same language, customs, and beliefs.

A tribe is more than just a group of people, it is a community.

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  Topics: Social Networking, Online Fundraising

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