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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Three Keys to Working with Crowds

Gathering crowds to help your cause is an essential part of working in a networked world. Crowds create capital, or “go-go juice,” that can include human connections, intelligence and expertise, resources like equipment and furniture, and, of course, money.

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  Topics: Social Networking, Online Marketing

Can You Make A Campaign Go Viral?

Let me cut to the chase: You can't make campaigns go viral. But that doesn’t mean you can’t create awesome campaigns that are compelling, sharable, and focused on building a ladder of engagement with your community and network. This is one of the key concepts that I discuss in my book Social Change Anytime Everywhere, co-written with Amy Sample Ward of NTEN.

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  Topics: Online Fundraising, Online Marketing, Web 2.0, Trends

Is SEO Dying, Or Do You Just Need to Revitalize Your Content?

SEO certainly has its critics. Some call it snake oil. But SEO is critical to your website, online advocacy, and online fundraising.

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  Topics: Social Networking, Online Fundraising, Online Advocacy, Online Marketing, SEO, Web 2.0

Will Nonprofits Take SXSWi By Storm in 2015?

SXSWi is one of the biggest conferences for startups, technologists, and people who have innovative ideas that they think can change the world. But where do nonprofits and cause related startups fit into SXSWi? This year several nonprofits and leaders who are doing innovating work to create social change movements, submitted terrific panels in hopes of carving out a bigger track related to activism.

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  Topics: Social Networking, Marketing Research, Online Fundraising, Technology, Online Organizing, Online Marketing, nptech, Nonprofit Events, Trends

Are Memes Really Just Slacktivism?

New memes get started everyday. Some stick and go “viral” while others just get shared with a small community of friends, and some go nowhere. Remember the Facebook meme challenge that asked women to post what color bra they were wearing that day? Many thought the meme was connected to raising breast cancer awareness, but that was not the intention behind it. After some research, it turns out that this meme was started in December of 2009 in Canada. Here’s the original meme:

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  Topics: Online Fundraising, Online Advocacy, Online Marketing

Nonprofits Need to Focus on Results

Last week we gave you a recap of Majora Carter's keynote at the Nonprofit 2.0 Unconference, and we promised to keep 'em coming. This week, we'll dig into what Craig Newmark had to say during his keynote.

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  Topics: Online Marketing, Conferences, Trends, Nonprofit

Infographic: Women's Influence Online

Did you know that women make contributions to twice as many charitable organizations as men do? Studies have also shown that women bring in half or more of the income in 55% of U.S. households. And women ages 50 and older control a net worth of $19 trillion. Furthermore, women are expected to soon control 70 percent of all planned giving assets.

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  Topics: Online Fundraising, Online Marketing, Volunteering, Web 2.0, Trends

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