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helping you find great people

Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Mastering Integrated Marketing: Interview with Jessica Grounds

I recently had a chance to interview Jessica Grounds, Senior Strategist at Stones’ Phones, on her experience with integrated communications strategies.

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  Topics: Email Marketing, Integrated Marketing, Mobile, Technology, Direct Marketing

Biggest Bang for Your Buck

A promising study by Marketing Sherpa shows online campaign increases ROI by 30% as compared to direct mail.

Challenge:  Recruit walkers to commit at least $95 to participate in a 3-day event to raise money to fight breast cancer.  Keep your cost down and response rates high in order to maximize your ROI.

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  Topics: Email Marketing, Marketing Research, Online Fundraising, Online Marketing, Direct Marketing

How to Maximize Impact of Nonprofit Newsletters

For your nonprofit's latest newsletter, you spent hours checking the links, making sure the fonts were consistent, and finding just the right image of a cute panda that'll make any potential donor's heart melt.  Now, the only problem is you have to fight for their attention amid an inbox full of Blockbuster overdue notices, Amazon.com sales, and scam business opportunities from Nigeria.  How can you compete?

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  Topics: Email Marketing, Marketing Research, Online Fundraising, Online Advocacy, Online Marketing, Direct Marketing

Live From New York: 2007 DMA Nonprofit Federation Conference

Lessons for Non-profits from the Corporate World 

by Karen Taggart, Director of Nonprofit Services, Care2 

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  Topics: Integrated Marketing, Online Fundraising, Online Marketing, Direct Marketing, Trends

The Great Debate: DM vs. Online Acquisition

As a former direct mail diva, I have a constant debate in my head about which type of donor/member acquisition is "best" – online or direct mail?

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  Topics: Email Marketing, Integrated Marketing, Online Fundraising, Online Marketing, Direct Marketing

Make New Friends, But Keep the Old

Reporting live from the DMAW/AFP Bridge Conference in Washington, DC

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  Topics: Online Organizing, Direct Marketing

CASE STUDY: Care2 Recruits 10,000 for CHEJ Campaign

The Challenge:

The 25-year-old nonprofit Center for Health, Environment and Justice (CHEJ) wanted to recruit civically active women from across the USA to serve as grassroots advocates against products containing a toxic material -- polyvinyl chloride (PVC) – found in many household and baby products. CHEJ also hoped to boost public awareness about safer alternatives to PVC, which it calls a “poison plastic.”

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  Topics: Email Marketing, Care2 Case Studies, Direct Marketing

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