<img src="//bat.bing.com/action/0?ti=5065582&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">
Update from Care2
A community for good
helping you find great people
Contact | +1 (888) 655-8345
Request a Quote
  • Home
  • Recruit New Supporters
    • Overview
    • Audience Profile
    • Methodology
    • Pricing & ROI
    • Partner Network
  • Resources
    • Guides
    • Case Studies
    • Webinars
  • Advertise With Care2
    • Overview
  • Care2 Engagement Blog
Care2's Digital Engagement Blog
Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

CASE STUDY: Care2 Recruits 10,000 for CHEJ Campaign

by Hatef Yamini on Jun 21, 2007

CHEJlogo.jpgThe Challenge:

The 25-year-old nonprofit Center for Health, Environment and Justice (CHEJ) wanted to recruit civically active women from across the USA to serve as grassroots advocates against products containing a toxic material -- polyvinyl chloride (PVC) – found in many household and baby products. CHEJ also hoped to boost public awareness about safer alternatives to PVC, which it calls a “poison plastic.”

The Solution:

In September 2006, CHEJ asked Care2 to help promote the campaign, using a standalone email message targeting Care2’s civically active, mostly female members. After consulting with CHEJ to become familiar with the PVC issue, Care2’s campaign team created and sent personal email messages to about 150,000 Care2 members, aged 22 years old or older, who were already subscribers to two specific Care2 e-alerts, namely “Women’s Issues” and “Media and Culture.”  (Care2 offers 28 such topic-driven e-alerts as a free service to its members.)

The Care2 message described the risks of PVC and urged participants to click through for more information, and to take action. Care2 members who clicked through watched a short animated cartoon story about a “Sam Spade”-style detective named “Sam Suds,” who defends a family against PVC. At the end of the cartoon, which had been specially created for CHEJ’s campaign by Free Range Graphics, the Care2 members were asked to sign a petition asking a well-known chain of discount stores to stop selling products made of PVC. Finally, petition signers were invited to sign up for CHEJ’s mailing list, to stay abreast of issues relating to PVC and other health and safety issues.

Results:

Care2’s campaign for CHEJ generated a 28% click-to-open rate, and resulted in 10,623 Care2 members clicking through to the CHEJ website to view the “Sam Suds” video. In all, Care2 members constituted 81 percent of the visitors to the “Sam Suds” page during that particular week. Of these visitors, 26 percent signed the anti-PVC petition, and 10 percent of the visitors (i.e. 956 people) also signed up for CHEJ’s “PVC Action Network” email list, enabling CHEJ to cultivate these email subscribers into both grassroots supporters and potential members and donors for CHEJ. Mike Schade, who is the PVC Campaign Coordinator for CHEJ, praised the success of the Care2 campaign as follows:

“We like the fact that Care2 could target women in a given demographic. The response we got from the email blast was terrific.  We were very happy with the number of people who viewed the message, clicked on the link, watched the video and took action. It was the most effective thing we did in the whole campaign.”

--Mike Schade, PVC Campaign Coordinator, CHEJ

Topics: Email Marketing, Care2 Case Studies, Direct Marketing

Hatef Yamini

Subscribe to Email Updates

Subscribe to RSS feeds
New Call-to-action
New Call-to-action

Recent Posts

Posts by Topic

  • Online Fundraising (337)
  • Social Networking (333)
  • Trends (303)
  • Web 2.0 (230)
  • Online Marketing (165)
  • Online Advocacy (159)
  • Technology (127)
  • Nonprofit Events (94)
  • Marketing Research (89)
  • Email Marketing (83)
  • Online Organizing (75)
  • nptech (64)
  • Nonprofit (62)
  • Misc. (60)
  • Mobile (48)
  • Care2 Webinars (46)
  • Care2 News (39)
  • Video (37)
  • Nonprofit Benchmark Studies (33)
  • Integrated Marketing (27)
  • Metrics (25)
  • Lead Generation (24)
  • Guest Blogs (23)
  • fundraising (23)
  • Digital Strategy (21)
  • Case Studies (20)
  • Conferences (20)
  • Volunteering (18)
  • Direct Marketing (17)
  • Social Media (17)
  • Cause Marketing (13)
  • Online Advertising (13)
  • Care2 Case Studies (12)
  • Direct Mail (12)
  • Marketing (11)
  • Crowdsourcing (10)
  • Awards (8)
  • email fundraising (8)
  • SEO (7)
  • Blogging (5)
  • E-newsletters (5)
  • COVID19 (4)
  • Social Justice (3)
  • organizing (3)
  • remote work (3)
  • research (3)
  • web development (3)
  • CRM (2)
  • Google ads (2)
  • activism (2)
  • advocacy (2)
  • crowdfunding (2)
  • data (2)
  • donor data (2)
  • facebook (2)
  • payment processing (2)
  • peer-to-peer fundraising (2)
  • Democracy (1)
  • Election2020 (1)
  • Giving Tuesday (1)
  • Online Learning (1)
  • Politics (1)
  • Qgiv (1)
  • ROI (1)
  • SMS (1)
  • Twitter (1)
  • Voting (1)
  • Wordpress (1)
  • acquisition (1)
  • analytics (1)
  • board management (1)
  • business (1)
  • cyber bullying (1)
  • data security (1)
  • eBooks (1)
  • engagement (1)
  • harassment (1)
  • microsoft (1)
  • mobile fundraising (1)
  • mobile giving (1)
  • monthly giving (1)
  • online donations (1)
  • online harassment (1)
  • petitions (1)
  • report (1)
  • software (1)
  • survey (1)
Expand all

Authors List

  • Allyson Kapin (578)
  • Justin Perkins (54)
  • Hatef Yamini (41)
  • James OMalley (40)
  • Clinton OBrien (26)
  • Avi Kaplan (25)
  • care2team (24)
  • Jocelyn Harmon (17)
  • Ned Baker (16)
  • Jordan Wait (14)
  • Eric Rardin (13)
  • Justyn Hintze (9)
  • Lesley M. (9)
  • Geoff Livingston (8)
  • Karen Taggart (8)
  • Randy Paynter (8)
  • Care2 Team (7)
  • Carrie Saracini (7)
  • Amy Sample Ward (6)
  • Claire Kerr (6)
  • Matt Howes (6)
  • Alan Rosenblatt (5)
  • Neal Gorenflo (5)
  • Rob Wu (5)
  • Salima Mangalji (5)
  • Adrienne Royer (4)
  • Caitlin Ochs (4)
  • Heidi Bucheister (4)
  • Kara Fujita (4)
  • Ryann Miller (4)
  • Shayna Englin (4)
  • Allyson Kapin and Jared Seltzer (3)
  • Craig Newmark (3)
  • Dana Weissman (3)
  • Heather Holdridge (3)
  • Mark Rovner (3)
  • Michael L. (3)
  • Nancy Schwartz (3)
  • Susan Higgins (3)
  • Abby Jarvis (2)
  • Agata K. (2)
  • Alia Mckee (2)
  • Amil Husain (2)
  • Ann Yoders (2)
  • Colin Delany (2)
  • Deanna Zandt (2)
  • Frank Barry (2)
  • Garth Moore Michael Silberman and Liz Butler (2)
  • Gerard Tonti (2)
  • Ghazal Vaghedi (2)
  • Hilary Treat (2)
  • Holly Ross (2)
  • Ifdy Perez (2)
  • JD Lasica (2)
  • Jared Seltzer (2)
  • Jill Foster (2)
  • Justin Perkins and Mirm Kriegel (2)
  • Karen Zapp (2)
  • Kelly ONeal (2)
  • Kevin Carroll (2)
  • Kevin Gilnack (2)
  • Larissa Lawrence (2)
  • Maddie Grant (2)
  • Rachel Hartwick (2)
  • Robin Reed (2)
  • Shabbir J. Imber Safdar (2)
  • Steve Daigneault (2)
  • Steve MacLaughlin (2)
  • Ted Fickes (2)
  • Addison Waters (1)
  • Ailea Sneller (1)
  • Alejandra Guerrero (1)
  • Alexandra Bornkessel (1)
  • Ali Cherry (1)
  • Allen Kramer (1)
  • Allison Fine (1)
  • Allison Van Diest (1)
  • Allyson Goldsmith (1)
  • Amy Eisenstein (1)
  • Andrew Berry (1)
  • Anna Richter (1)
  • Annaliese Hoehling (1)
  • Ashley Hansen (1)
  • Beth Kanter (1)
  • Bethany Hertel (1)
  • Brock Warner (1)
  • Candace Clement (1)
  • Candace Cody (1)
  • Carl Diesing (1)
  • Casey Golden (1)
  • Cassandra Smallman (1)
  • Charles Lenchner and Elana Levin (1)
  • Chris Burley (1)
  • Craig Grella (1)
  • Daniel Bennett (1)
  • Danielle Marshall (1)
  • Darian Rodriguez Heyman (1)
  • David M. Lawson abd Lori Hood Lawson (1)
  • Debra Askanase (1)
  • De’Yonté Wilkinson (1)
  • Duane Raymond (1)
  • Elissa Leif and Barbara Haupt (1)
  • Elliot Greenberger (1)
  • Farra Trompeter (1)
  • Garth Moore (1)
  • Grant Cobb (1)
  • Grant Hensel (1)
  • Gretchen Barry (1)
  • Hilary S. (1)
  • Holly DeRuyter (1)
  • Ira Horowitz (1)
  • Jacob Smith (1)
  • Jacqueline Christy (1)
  • Jared Schwartz (1)
  • Jason Mogus (1)
  • Jeb Banner (1)
  • Jen Nedeau (1)
  • Jenna Sauber (1)
  • Jennifer Jones Ingram (1)
  • Jessica Edmonson (1)
  • Jessica Teal (1)
  • John Haydon (1)
  • John Killoran (1)
  • Joleen Ong (1)
  • Josh Hirsch (1)
  • Karen Kitchens (1)
  • Karen Uffelman (1)
  • Kari Saratovsky (1)
  • Karrie Wozniak (1)
  • Katya Andresen (1)
  • Kayla Coleman (1)
  • Kevin Penny (1)
  • Kira Marchenese (1)
  • Kivi Leroux Miller (1)
  • Lars Hasselblad Torres and Kate Mytty (1)
  • Laura Quinn (1)
  • Lori Finch (1)
  • Luis Hestres Kimberly Fountain and Alex Bea (1)
  • Madeleine Milan (1)
  • Mal Warwick (1)
  • Mari Tikkanen (1)
  • Marisa Taylor (1)
  • Marnie Webb (1)
  • Matt Hugg (1)
  • Melanie Mathos (1)
  • Michael Hoffman (1)
  • Michael Khoo (1)
  • Michael Silberman (1)
  • Michelle Coyle (1)
  • Michelle Murrain (1)
  • Moira Edwards (1)
  • Murad Bushnaq (1)
  • Nick Black (1)
  • Rachel Phan (1)
  • Rella Kaplowitz (1)
  • Riche Zamor and Matt Kelley (1)
  • Robbie Bernstein (1)
  • Robert J. Rosenthal (1)
  • Russ Ostler (1)
  • Sara Choe (1)
  • Sarah Massey (1)
  • Seth Oldmixon (1)
  • Shabbir Imber Safdar Kate Harle Dale Anania (1)
  • Shana Glickfield (1)
  • Shaun Dakin (1)
  • Shayna Englin and Shabbir Safdar (1)
  • Shirley Sexton (1)
  • Stacy Laiderman (1)
  • Stephen OKeefe (1)
  • Steve Andersen (1)
  • Steve Peretz (1)
  • Steve Shattuck (1)
  • Suki Lee (1)
  • Theresa Anoje (1)
  • Tim Forbes (1)
  • Tim Robinson (1)
  • Tracy Viselli (1)
  • Veronica Wilson (1)
  • Wayne Elsey (1)
Expand all

Logo-white

Care2.com is an online social action network with over 50 million members around the world. Hundreds of nonprofits and socially conscious brands work with us to connect with our highly engaged members and recruit new donors, members, supporters, and customers.

+ Learn more about Care2

Overview

  • Recruit New Supporters
  • Audience Profile
  • Methodology
  • Pricing & ROI

Contact us

Redwood City, CA
94065
United States
+1 (888) 655-8345
nonprofitservices@care2team.com

Learn with Care2

Care2's Digital Engagement Blog

Community Building Resources

Follow us:

Twitter

Linkedin

Facebook

 

Copyright © 2015 Care2.com | All Care2 terms of service and privacy policies apply
Featured logos are trademarks of their respective owners. Third party trademarks, logos and trade names appearing on the site are the property of their respective owners.