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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Google AdWords for Nonprofits: 10 Tips About Keywords

With a content network that reaches over 75% of unique internet users in more than 20 languages and over 100 countries, Google AdWords can be a powerful marketing tool. Though the efficiency of the program continues to be debated, Google Grants could offer your nonprofit free ads and assistance setting up an account! It should be noted, however, that while Google Adwords is one potential source of advertising for nonprofits, the volume of response from its campaigns to date have been lackluster.

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  Topics: Online Marketing, Lead Generation

Convio Online Marketing Nonprofit Benchmarks Released

Convio recently released their second annual nonprofit online marketing benchmarks study. Don't let the lengthy sign-up form scare you, we're sure you'll find tons of worthwhile information in there, including benchmarks on:

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  Topics: Email Marketing, Nonprofit Benchmark Studies, Marketing Research

What's an Email Address Worth?

How to Measure the Value of an Online Supporter

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  Topics: Email Marketing, Marketing Research, Online Fundraising

LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries

lolseals Carie Lewis from HSUS tipped us to another clever Web 2.0 crowdsourcing contest by them that shows a great use of Flickr's API.

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  Topics: Technology, Crowdsourcing

The Frogloop Interview: Sheeraz Haji

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  Topics: Online Fundraising, Online Advocacy, Online Organizing, Online Marketing

HSUS YouTube User-Generated Video Competition Grows List

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  Topics: Video, Online Marketing, Crowdsourcing

Revamped Politics Online Conference Ready for Its Closeup

I’ve been attending IPDI’s Politics Online Conference since 2004. Back in the day, I was a consultant doing online marketing and producing multimedia. I got excited about the Golden Dot Awards, and kibbutzing with fellow practitioners. And I’ve been fortunate enough to sit on a panel or two.
Over the years, Politics Online (this is their 15th year!) has gone through many evolutions. This year’s conference, to be held on March 4 and 5 in DC, promises to be a serious change (dare I say upgrade?) from years past. 

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  Topics: Misc.

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