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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Google Announces Project 10^100 for World-Changing Ideas

In case you missed it, the Google Blog recently announced that the company will be hosting a competition called Project 10100 (pronounced "Project 10 to the 100th") as a call for the best ideas that can change the world by helping as many people as possible. Google has set aside $10 million to help fund the five best ideas as voted on by the people and an advisory board.

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  Topics: Misc., Crowdsourcing

Common Knowledge Explains Quick-Conversion Program

A big question remains for nonprofit marketers as to when it's best to make the first donation appeal: do you hit up new subscribers for money immediately or wait and cultivate them first.

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  Topics: Email Marketing, Marketing Research, Online Fundraising

OneWorld To Host Two Workshops on Mobile for Nonprofits


With Barack Obama's VP text, the single largest mobile marketing event ever, and new data suggesting exposure to mobile lifts brand awareness, the time has never been more ripe for nonprofits to at least get their toes wet in mobile marketing.

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  Topics: Mobile

Five Minutes with Fundraising Guru Ted Hart (Video)

Ted Hart is well known to many nonprofit professionals as the founder of the E-Philanthropy Foundation, which recently merged with Network for Good. Since leaving the foundation last year, Ted has been a whirling dervish, starting a consulting firm, authoring a new book -- People to People Fundraising: Social Networking and Web 2.0 for Charities -- and launching GreenNonprofits.org, to help nonprofit organizations “green” themselves.

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  Topics: Social Networking, Online Fundraising, Video

David Perlmutter Talks Blogs, Interactors, and Jon Stewart

David Perlmutter, author of the new book Blog Wars, is a professor at the University of Kansas School of Journalism & Mass Communications. Perlmutter, who was a recent guest on The Daily Show with Jon Stewart, sat down in Washington in early August for an interview with Care2’s Clint O’Brien to talk about how blogging is reshaping media and changing the way citizens think about politics and social causes.

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  Topics: Online Advocacy, Trends

Replay: Using Email to Engage Activists, Cultivate Donors

Thank you to everyone who attended last week's Using Email to Engage
Activists, Cultivate Donors webinar hosted by Care2's Eric Rardin. In
case you couldn't join us or want to catch something you missed, you
can still view a free replay of the webinar in its entirety here.


Email remains the most reliable method for engaging supporters and
raising money online. But it's not always easy. Care2 Senior Campaigner
Natasha Nummedal and Maureen McGregor, Oceana's Manager of E-Activism
and Marketing, shared some of their keys to success in maximizing email
response rates and converting email subscribers into donors.

Click here to watch the replay.

Natasha Nummedal is Senior Campaign Manager at
Care2.  Natasha has a background in field organizing and grassroots
organization from 18 years of volunteer and work experience in the
human rights movement. Prior to joining Care2's campaign team, she
worked for Amnesty International USA's Urgent Action program and the
YMCA of Boulder Valley.

Maureen McGregor is the
E-activism Director at Oceana. After graduating with a degree in
marketing, Maureen decided she would rather "sell" a cause than a
product and started her career at Greenpeace.  She spent three years on
the Greenpeace web team before moving on to Oceana.  She's been running
Oceana's WaveMaker since 2006.

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  Topics: Email Marketing, Online Fundraising, Online Advocacy

Knowmore.org Firefox Extension Empowers Consumers

I had the pleasure of meeting the people behind Knowmore.org, the nonprofit that let's you vote with your wallet.  Knowmore developed a Firefox extension that lets consumers make better choices about the products they purchase.  By exposing corporate abuse, knowmore.org empowers individuals to make a difference by changing the way they choose to spend their money.

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  Topics: Misc., Technology, Online Organizing

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