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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Tweet Locally, Reach Broadly

Daniel BennettTo Tweet or not to Tweet is not the question. But how nonprofit organizations can take advantage of Twitter should be. Twitter, a micro-blogging site makes it easy to create short posts known as tweets from anywhere, using almost any kind of wireless device – perfect for users with little time, but have something to say. As an aggregator of postings based on followers and search terms, Twitter has become an Internet magnet. However, organizations should be wary of using external hosting services, especially ones that prevents the organization from using hosting systems it controls. On the other hand, any organization that does not take advantage of using tools like Twitter to reach out to large audiences for free is making a big mistake.

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  Topics: Social Networking, Technology, Online Marketing

Nuts and Bolts of Online Advertising

Nonprofit professionals who work in online advocacy and web management often wear several hats. They are the “go to” person to write and send out action alerts, analyze results and trends, fix website errors as well as market the organization’s websites and grow their email lists. But navigating the online advertising world can be terribly confusing and filled with terms like CPM and ROS that make many of us say “huh?” Below is a list of the most commonly used online advertising terms and their associated definitions. The next time your boss asks you to coordinate an ad buy for an upcoming campaign; you will have the nuts and bolts nailed down.

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  Topics: Online Marketing, Online Advertising, Trends

Tapping Small and Local Donors on Twitter: A Girls Inc. Case Study

After hearing about Twestival, I was intrigued. Could that concept be translated to help a local nonprofit? As the director of development of Girls Inc. of Chattanooga, I'm always looking for new ways to raise money. I reached out to John Hawbaker, the editor of Chattarati, a local Chattanooga blog, to see if we could adapt Twestival to help Girls Inc.

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Webinar: How Online Marketing Can Be Your Nonprofits Fundraising Stimulus Plan

Care2 is hosting a webinar on How Online Marketing Can Be Your Fundraising Stimulus Plan During Tough Times on Tuesday, February 24th at 2PM.

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Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising

By: Allyson Kapin, Blogger-In-Chief

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  Topics: Email Marketing, Social Networking, Integrated Marketing, Online Fundraising, Online Marketing, Direct Marketing, Web 2.0, Trends

Recession Obsession – What Does The Future Hold For Online Fundraising?

I can’t stop thinking about it and no one will let me. Turn on the TV, read the paper, listen to NPR, it’s all gloom and doom. What does that mean for nonprofits? Past behavior is an indicator of future actions, but that’s not likely the case this year. What can you expect in 2009? What should you do? Well, you can start by reading some of the most recent studies by Blackbaud, Donor Digital and M+R Strategic Services with 2008 year-end highlights, and smart tactics to deploy in these hard times. (BTW, I just did something that was suggested I not do - mention the state of the economy.)

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  Topics: Online Fundraising, Case Studies

Purpose Prize Awards $100K to Social Justice Innovators Over 60

Do you know someone over 60 who is changing the world? Check out the Purpose Prize, which is looking to award up to $100K to social innovators who are creating new ways to solve pressing social issues, ranging from education to health care to poverty and global warming. The deadline is March 5, 2009.

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  Topics: Misc., Nonprofit Events, Awards, Trends

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