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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Care2 Welcomes Dana Weissman to Nonprofit Services

We are very pleased to announce the newest member of the Care2 team: Dana Weissman.

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New Research Findings: Advocacy Groups More Trusted

American citizens trust advocacy groups – a lot more than they trust the U.S. Congress – and appreciate these groups’ efforts to inform and mobilize citizens to contact Congress via the Internet.
That’s one key takeaway from a recent survey of 10,000 citizens by the nonpartisan Congressional Management Foundation (CMF). It’s called “Communicating with Congress: How the Internet Has Changed Citizen Engagement.” If you work with advocacy or Congress, you'll find the research interesting.
“The organizers of grassroots advocacy campaigns, and the groups and causes for whom they work, play the role of trusted educators and facilitators of communications between citizens and Members of Congress,” according to the report’s authors.
The survey shows that interest groups play a crucial role in how Web users learn about and communicate with Congress. Eighty-four percent of subjects who had contacted Congress, and 44% who had not, had been prompted to do so by a third party – with interest groups being the main source of these requests.  Whether Web users end up contacting Congress or not, most find information from interest groups to be more credible than information from Congress.
(The report, which studied citizens’ interactions with Congress and their corresponding views, is the companion to the 2005 CMF report, which looked at congressional staffers’ perceptions of the increasing volumes of constituent mail.)
So what was the main catalyst for Web users to contact their elected reps in Congress?
In a word -- Outrage. The survey found that interest groups evidently do a great job of whipping up anger among citizens, and this is the main reason why most of these citizens contact Congress.
At this point, CMF essentially adopts the view that anger is an unhealthy fuel for democracy, and takes advocacy groups to task. “Rather than perpetuating an ‘us’ versus ‘them’ mentality,” the CMF authors write, “the organizers of grassroots advocacy campaigns should identify opportunities for positive communications and relationship-building both to accomplish their goals and to help strengthen democracy.”
In other words: Aw shucks, can’t we all just get along?
CMF seems to be assuming that citizens can more effectively influence their elected representatives through friendly dialogue than through outrage-fueled campaigns that bring public pressure to bear, with large numbers of voters expressing their will.
What do you think? Can you catch more flies with honey than with vinegar, when dealing with politicians? Or is CMF being naïve to think these politico’s would respond to anything but a massive show of numbers by voters in their districts, threatening to throw the bums out in the next election cycle?

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  Topics: Marketing Research, Online Advocacy

Three Keys to Successful Online Campaigns

Campaigning online.  Much has been said about it, but it’s never decisive. I will now give you the plain and simple answer.

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  Topics: Email Marketing, Online Advocacy

Social Actions: How to Pitch Yourself in Two Minutes

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  Topics: Misc., Online Marketing

Landing Page Optimization for Online Fundraising

Donordigital and Amnesty International USA teamed up to study the best landing page design principles to optimize online donations. The result was an in-depth eleven page report.

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  Topics: Marketing Research, Online Fundraising, Case Studies

Care2 Website Goes Green, Saves 341,000 KW-hours

I was really excited to drive into work this morning in a Toyota Prius. It's a rental car. When I drove it off the lot, the average fuel efficiency was calculated in the display at 44.6 mpg. That's not bad, but I thought it could be better, so I turned it into a game by adjusting my driving habits in an attempt to raise the average mpg. As I drove into to work this morning, I got the average up to 48.7 mpg's!

Not too shabby, but while I was playing games with the Prius, my employer, Care2 accomplished a much more impressive feat. The engineers worked all weekend to relocate our servers and today, we celebrate the completion of our move to a green data center for www.care2.com.

In moving our facility, we not only improved the performance of the site, but we stand to save 341,000 kilowatt-hours of energy use. We'll also effectively abate 266 metric tons of CO2 due to these upgrades.

If you're interesting in learning more and potentially making your own data centers green, read more here:

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The Essentials of Online Advocacy Begin With Email

Our friend Duane Raymond at FairSay wrote a great article outlining the critical elements of online advocacy and campaigning. Email tops the list, followed by your Website, your campaign savvy and the quality of the actions you ask your constituents to take.

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  Topics: Email Marketing, Online Advocacy

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