Each year, at the annual Convio Summit, Convio honors a few of their clients who have pushed the envelope with their online campaigns. Here are the results for the 2008 Innovator Awards:
Advocacy campaign or program
Honorable Mention: National Parks Conservation Association
Winner: Freepress for their StopBigMedia.com campaign
Over 200,000 comments sent to the FCC and Senate and overturned and FCC ruling to block monopolies in media companies. Created a wall of 5,000 signers' photos.
Constituent Empowerment
Honorable Mention: Sierra Club and American Cancer Society
Winner: Children International
Used TeamRaiser to recruit new sponsors and recuited 5,000 sponsors since 2005 and sponsored over 560 children. Use of Convio's multi-lingual tools helped CI reach out to both English and Spanish speakers.
Email Communications
Honorable Mention: NRDC - National Resource Defense Council
Winner: KQED
Came up with sassy email newsletter and went against broadcasting best practices. Drove list growth and great results, in part through having a newsletter with all of the content being short and snappy and above the fold.
Email List Growth
Honorable Mention: HSUS - Humane Society of the United States
Winner: National Relief Charities
Changed from brochure to interactive website, multi-facteed file building strategy and acquired over 1000 new names per month and have converted about 1% to donors in 6 weeks.
Integrated Fundraising Campaign or Program
Honorable Mention: Human Rights Campaign
Winner: Defenders of Wildlife
Each year, Defenders sends out Calendars. This year they did something a little different. With a simple and compelling concept, they asked their supporters what calendar would like. 58,000 people voted (12% of total file) and Defenders acquired 9000 new donors, raising $50k using "soft" asks within two emails.
Online Fundraising Campaign or Program
Honorable Mention: Planned Parenthood and Freestore Foodbank
Winner: Ploughshares Fund
Offer $100k grant to organization with the most votes in their "Peace Primary." They promoted the campaign through social media sites and raised $300k online within two months.
Special Events Fundraising
Honorable Mention: CauseForce and Project Bread - The Walk for Hunger
Winner: National Philanthropic Trust for the Susan B. Komen for the Cure race.
They created a creative online check-in process that allowed people to check in for the event online and pledge to complet fundraising post-event. They used conditional content in the participant center and emails, and allowe people to self-organize their own training events and peer to peer fundraising.
Best Website
Honorable Mention: Canadian Wildlife Federation and UNICEF
Winner: United Nations Foundation
Created a sleek new website and has seen 9,000 new registrations since their launch in September. They have multiple, creative opporunities to engage through online quizzes, polls and games.
Best Overall Use of Convio
Honorable Mention: ASPCA - raised $7 million online from about 700,000 subscribers
Winner: Trisomy 18 Foundation
Organization started with only $50k annual operating budget and now raises close to $10k per month using Tributes, TeamRaiser and Fundraising tools on Convio. They receive over 400 new registrants per month and has grown their traffic from 8,000 visitors per month to 20,000 in one year.
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