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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Highlights from the 2009 eNonprofit Benchmarks Study

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits' online advocacy and online fundraising programs in 2007 and 2008. The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails. Here are the highlights.

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  Topics: Nonprofit Benchmark Studies, Marketing Research, Online Fundraising, Online Advocacy, Case Studies

Tools Galore in Online Communications

I had the great honor of moderating the panel Tools Galore in Online Communications at the Women Who Tech TeleSummit earlier this week. In just 50 minutes Laura Quinn of Idealware, Natalie Foster of the DNC and Rebecca Moore of Google Earth Outreach talked about a ton of great tools to ramp up nonprofits online campaigns ranging from Wiki's to Google Earth and Twittter.

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  Topics: Social Networking, Online Advocacy, Technology, Conferences, nptech, Web 2.0, Case Studies

GuideStar Study Says Nonprofits Need to be Transparent

2009 is the year of transparency. While most of the attention is focusing on the government and corporate sector, GuideStar has been pushing for a more transparent nonprofit sector. Since 1994, GuideStar has been gathering data about nonprofit organizations and publicizing the information to their paid members. Their latest report says nonprofits need to do a better job of disclosing their annual reports and audited financial statements. GuideStar’s key findings include:

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  Topics: Trends, Case Studies

Multi-Channel Approach is Key to Nonprofit Fundraising

Have you ever analyzed your nonprofit organization's online donor list and wondered why many of the people listed aren’t recurring online donors? Your organization is not alone. According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online. Interesting key findings based on research and information from over 9.5 million donors include:

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  Topics: Nonprofit Benchmark Studies, Online Fundraising, Direct Marketing, Case Studies

New Study: The Power of the Premium: Convincing Prospective Donors to Give

M+R Strategic Services released a new study this week showing promising fundraising results for four nonprofits (Easter Seals, Human Rights Campaign, the Save Darfur Coalition, and The Wilderness Society) that tested premium offers to prospective donors. While each nonprofit will be tracking these new donors to see how they perform over time, the initial results were positive.

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  Topics: Online Fundraising, Case Studies

Recession Obsession – What Does The Future Hold For Online Fundraising?

I can’t stop thinking about it and no one will let me. Turn on the TV, read the paper, listen to NPR, it’s all gloom and doom. What does that mean for nonprofits? Past behavior is an indicator of future actions, but that’s not likely the case this year. What can you expect in 2009? What should you do? Well, you can start by reading some of the most recent studies by Blackbaud, Donor Digital and M+R Strategic Services with 2008 year-end highlights, and smart tactics to deploy in these hard times. (BTW, I just did something that was suggested I not do - mention the state of the economy.)

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  Topics: Online Fundraising, Case Studies

The Joys of Google Grants, Part 2

In part one of this series, I discussed the first steps the National Women’s Law Center took when we initially received our Google Grant, and some of the challenges we faced getting started. Today, I’ll go into more detail on how we’ve maximized the use of our grant, and some of the benefits we’ve seen from it.

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  Topics: Online Marketing, Case Studies

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