Email Is Most Popular for a Reason: It's the Strongest Performing
It's no wonder that despite all the cool bells and whistles of newer technologies, email ...
Raising Money from Online Activists
I had the pleasure of attending the most recent Internet Advocacy Roundtable hosted by ...
Five Tips for Online Fundraisers from a Direct Mail Dinosaur
Code, code, and code some more: Think about the type of data that may affect the success ...
Mastering Integrated Marketing: Interview with Jessica Grounds
I recently had a chance to interview Jessica Grounds, Senior Strategist at Stones’ ...
Despite Newer Technologies, Email Remains Number One
Mobile downloads, embedded video, and search engine optimization marketing might make us ...
Biggest Bang for Your Buck
A promising study by Marketing Sherpa shows online campaign increases ROI by 30% as ...
How to Maximize Impact of Nonprofit Newsletters
For your nonprofit's latest newsletter, you spent hours checking the links, making sure ...
The Great Debate: DM vs. Online Acquisition
As a former direct mail diva, I have a constant debate in my head about which type of ...