Incentives and Prizes – Do They Improve Activism Rates?
Do Images Really Make A Difference?
It has commonly been assumed that including a related image in a fundraising appeal or ...
But We're Not Spam! ...Right?
David Atlas, a blogger on MediaPost's E-mail Insider, recently wrote an entry about that ...
Email Zeitgeist?
According to the Email Diva and their own advertising, Email Analyst is basically the ...
Advice on the "Four Deadly Sins" from the E-mail Diva
E-mail communications can seem like a dream-come-true for advertisers: a large audience, ...
Open Rates Declined in 2005, Click-through Rates Remained Steady
An ExactTarget study based on data collected from over 4,000 organizations found strong ...
Nonprofit Communications Survey Results
Last month's poll of online communications professionals about online advocacy issues had ...