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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Care2 Team

Website: http://www.care2services.com

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Learn at the Digital Strategy Summit online (discount code included)

The Digital Strategy Summit (March 28-April 1) is five days of online content bringing you and your team the latest trends in digital strategies for nonprofits, charitable campaigns, and advocacy movements.

We asked four featured experts to tell us what to expect from their sessions. Read on to hear what you will learn at the Summit, and get a Care2 discount code for registration!

Garth Moore, Senior Vice President, Digital, GMMB
Session: Easy SEO and Analytics Reviews
“Our session covers the basics of SEO and Google Analytics for organizers, or non-digital people who need to understand how their website is performing. Both SEO and Google Analytics have a mysterious air to them and seem difficult, but they couldn’t be easier.

Understanding SEO means understanding your content and how people can find your organization or content when they’re searching for you. With Google Analytics, you can keep track of what matters in terms of basic information like visits and where visitors come from, but also track your goals, like your sign-up or action forms.

Having a good, fundamental understanding of both SEO and your metrics can help you reach your audiences, track their engagement, and can shape the messages and experiences that they have with your organization.”

Matt Cherry, Director of Philanthropy, Ability Central
Session: Doing More for the 1 in 4: Making Virtual Spaces More Inclusive and Accessible for People with Disabilities
“The Ability Central session 'Doing More for the 1 in 4' will provide a holistic approach to accessibility. The session combines facts and lived experience to show why we should make our virtual spaces more inclusive of people with disabilities.

It then demonstrates how to make online meetings and presentations accessible using your existing apps and technology. Participants will leave with actionable items to use moving forward and access to resources we've curated to keep the conversation going. Here is a resource link that we will share with participants.”

In addition to workshops, the Digital Strategy Summit will also feature lively and insightful panel discussions.

We asked Mira Weinstein, Founder and Organizer-in-Chief of Organizing To Win, what topic she hopes to talk about in the “Can We Build Authentic Relationship Online?” panel.

“The pivot to technology-boosted campaigns has been both incremental and lightning fast. If we think about organizing as bringing people together to build power, what happens when we're not actually together?

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  Topics: Conferences, Nonprofit Events, Digital Strategy, organizing

Care2 is hiring!

Care2 is a social enterprise using the power of business as a force for good ... And, we need your expertise to grow!

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  Topics: Care2 News

Care2 & Microsoft Domains Update

Recently, a few Care2 clients reached out to us to share their struggles getting marketing and fundraising emails into the Microsoft domain inboxes of members on their lists. Microsoft email domains include Hotmail, MSN, Outlook and Live. 

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  Topics: Email Marketing, email fundraising, microsoft

New Webinar: Donor acquisition best practices for 2021

Every year, charities and nonprofits experience churn on their donor file. A significant percentage of supporters will eventually stop responding to direct mail, donating online, following a charity on social media, or opening cause-related emails!

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  Topics: Online Fundraising, Care2 Webinars, Lead Generation, email fundraising, acquisition

Learn digital strategies for NPOs from the top experts of 2021!

The Digital Strategy Summit (May 3 – 7) is five incredible days of content for charities, nonprofit organizations, and action groups.



This is an inspirational line-up of expert speakers with actionable advice for every nonprofit professional or activist who wants to further their mission online in 2021.

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  Topics: Online Advocacy, Online Marketing, Conferences, fundraising

Be represented in the 2021 digital future survey!

We need your help to understand the nonprofit sector’s biggest digital challenges and opportunities in 2021.
Read More

  Topics: Nonprofit Benchmark Studies, Online Fundraising, Online Advocacy, survey, report

Care2 is committed to defending democracy

We passionately believe that for equitable change to take place, we need to be operating within a democracy — and the bedrock of a democracy is a free and fair election.

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  Topics: Politics, Democracy, Voting, Election2020

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