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Allyson Kapin 7 min read

Webinar: Keeping up with Facebook's Changes (and 'Liking' it!)

Facebook 'Like' buttonAll nonprofits want to maximize their Facebook presence. With more than 800 million active users--50% of whom log in to Facebook on any given day--they'd be crazy not to!

But doesn't it feel like once your organization has finally figured out how to best utilize it, Facebook changes things again?

In this webinar, get up to speed on all Facebook's recent changes, and how you can take advantage of them to adjust your course. Now is your chance to not only learn, but also ask questions about all the latest Facebook enhancements.

Join Care2, the Nonprofit Facebook Guy and National Wildlife Federation for our Expert Webinar on Monday, October 31 at 2pm ET: "Keeping up with Facebook's Changes (and 'Liking' it!)"

What you'll learn:

  • How to use Facebook Insights
  • What new terms mean, such as "People Talking About This," "Reach," "Were Here" and more!
  • How to interpret the metrics to guide your nonprofit's Facebook strategy
  • A new service to help you quickly get lots of 'Likes' for your nonprofit fanpage

View or download the full audio and video for this webinar.

About the presenters:


John Haydon of thefacebookguy.comJohn Haydon - Founder, Inbound Zombie and The Nonprofit Facebook Guy
John founded Inbound Zombie, a nonprofit social media marketing company in Cambridge, MA. He also runs a website called Nonprofitfacebookguy.com. He spent over 12 years in sales and marketing roles at various for-profit ventures, but started working with nonprofits about five years ago when his life came to a very common crossroads for many people: “How can I contribute lasting value on this planet? What makes me happy? And how can I be a real hero to my son?” The answer was to utilize his business experience, technical knowledge, and creativity to fill a gap that many nonprofits have: Marketing their organizations and causes effectively with the internet.

Danielle Brigida of NWFDanielle Brigida - Digital Marketing Manager, National Wildlife Federation
Danielle is a self-proclaimed wildlife geek and works as the digital marketing manager for the National Wildlife Federation. She actively engages a wide range of constituents using a mixture of online tools and social networking sites. An early adopter of social media with creative, engaging campaigns, Danielle has been recognized as: 10 Green Women We Love by Greenopia; one of the 75 Environmentalists to follow by Mashable; and Top 50 green people to follow on Twitter by Greenopolis. Danielle is a sought after speaker with more than 20 appearances over the past year.

Ashley Hansen of Care2

Ashley Hansen - Director of Nonprofit Services, Care2
Ashley works with nonprofits to win advocacy campaigns, build lists of supporters and drive traffic to their website or cause. Prior to joining Care2 6 months ago, Ashley spent 10 years at the Student Conservation Association (SCA) where she helped young people start careers in conservation. During that time she traveled throughout the Southeast United States visiting National Parks, Forests, Refuges, Historic Sites and other public lands to partner with land managers while helping to build programs for hundreds of young people to volunteer on public lands. Ashley has been an invited speaker and presenter at several conferences.

**UPDATE: This webinar has ended, but you can still view/download the full audio and video.**



Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.