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Allyson Kapin 5 min read

Webinar: Bring It On! Getting Started With Multichannel Fundraising

As online giving trends steadily increase, nonprofits need to embrace and maximize multichannel fundraising.

But what if you’re just getting started? It can be an overwhelming and daunting task! Well look no further: in this webinar, we’ll show you the ropes on how to get started with multichannel fundraising.

Join OMP and Earthjustice for an exciting webinar as they share stories from their successful multichannel campaigns spanning email, direct mail, telemarketing, mobile, and social media.

In this webinar you will learn:

  • How to create an effective multichannel campaign
  • Best Practices and what kind of returns you can expect
  • How to know when you are ready to add a new channel such as telemarketing, mobile, etc.

Now is your chance to learn, ask questions, and devise your own multichannel fundraising campaigns with the help of two seasoned professionals!

This expert webinar is FREE, but space is limited, so please register now!

About the presenters:

Teresa Weaver - VP of Client Services, OMP

Teresa is an expert at analyzing and understanding the complexities of direct response programs and specializes in program design, making sure that investment levels in various channels and cohorts are in-line with long-term value and overall program goals. She has played a key role in building strong monthly giving programs for many clients through telemarketing and canvassing efforts.

Teresa has 18 years of direct response experience and has managed direct response programs for clients including Natural Resources Defense Council (NRDC), Planned Parenthood Federation of America, The International Rescue Committee, National Association for the Advancement of Colored People (NAACP), and Anti-Defamation League (ADL), and the World War II Memorial at her previous agency.

Erica Gulseth - Online Fundraising Manager, Earthjustice

Erica Gulseth is a seasoned fundraising professional who has worked with a variety of environmental nonprofits spanning from small regional groups to large national organizations. Currently, Erica leads online fundraising at Earthjustice, the largest public interest environmental law firm in the world, where she is responsible for all online fundraising strategy and web giving. In this role and through the use of smart, integrated fundraising and marketing, she has helped Earthjustice increase online giving by more than 40% in the last year.

Ashley Hansen - Director of Nonprofit Services, Care2

Ashley works with nonprofits to win advocacy campaigns, strengthen their online fundraising program and drive traffic to their website. Since joining Care2 in 2011, Ashley has strategized with many nonprofits on the most effective way to engage with Care2's members. Prior to joining Care2, Ashley spent 10 years at the Student Conservation Association (SCA) where she helped hundreds of young people volunteer on public lands and start careers in conservation. Throughout her life, Ashley has visited over 200 public lands only to come home to find her favorite National Park, the Kenilworth Aquatic Gardens, right here in DC. In addition, she presented at several conferences per year and was an invited speaker to Federal leadership teams.

**UPDATE: This webinar has ended, but you can still view/download the full audio and video.**


Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.