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Allyson Kapin 11 min read

Vote Now: Ten Sessions We Want to See at NTC

Voting for the 2012 NTC (Nonprofit Technology Conference) is now open and the competition is fierce. As usual the nonprofit community has pitched some incredibly useful sessions. Here are ten of Frogloop's favorite sessions that we think should make the cut.

 

Did you know that:
• women control two-thirds of all wealth in the U.S?
• women make 80% of all household purchasing decisions?
• women donate twice as many to charities as men do?

This panel will share best practices in marketing to women and how your nonprofit can reach, recruit and retain women in your fundraising program. If you are not actively marketing to women and recruiting them, your organization is missing out on major fundraising opportunities. This panel will feature leading nonprofits who have succeeded in attracting women donors, and will also include tips from Care2 on how to engage women in your communications strategy.

2. Social Fundraising Success: Strategies & Tools for Activating Your Community** 

So you're ready to dive into social fundraising. Perfect. Set up an online fundraiser, tell your community to start raising funds, push play, and watch the cash roll.

Not so much.

Setting yourself up for social fundraising success requires crafting the right strategy and choosing the right tool.

  • How do you inspire and empower your community to effectively raise funds for your cause?
  • How have successful social fundraisers done it?
  • And with so many social fundraising platforms available, each with slightly different features, a unique personality, and selling point, how do you choose the one that's right for you.

 

Online fundraising is rapidly evolving. It's not long enough to capture an email address and then send email ask after email ask. But capturing a lead online is a great way to find your next online, phone, or direct mail donor. The key is to get all the information you need to deploy a multichannel conversion strategy, with a focus on converting online leads into monthly donors over the phone.
 
4. Designing Online Engagement to Collaborate With Your Community -
You can design online engagement to unleash your evangelists. In this workshop, we'll focus on all aspects of designing high-value, engaging, and participatory content that creates a partnership with your fans. A true evangelist is moved to create, is a seamless co-creator with your organization, and motivated spreader of content. Successful organizations intentionally design and construct multiple online channels that enable access for all fans and develop paths for relationship reciprocity and trust, fostering true evangelists.
5. Breakthrough Multichannel Fundraising: Find, Convert and Cultivate Sustainers and Donors by Firing on all Cylinders*
All the data shows dramatically better results from multichannel approaches to fundraising, in which nonprofits combine skillful use of online, direct mail, telemarketing and other channels. How much better? And how do you do this, exactly, to achieve maximum success – especially to find and convert prospects to monthly donors? This session will engage participants in analyzing in-depth case studies from Mercy Corps, Oceana and Amnesty International Canada that uncover the key channel integration strategies that are working for nonprofits, and why. We’ll identify the vital campaign tactics -- from acquisition and on-boarding to messaging, cultivation and conversion –- that are powering successful nonprofits’ highest-performing fundraising programs. We’ll dig into how to use behavioral and demographic data for targeting. This will be an interactive session in which members of the audience can share their own success stories and horror stories on the journey toward the multichannel ideal.
 
6. Picturing Your Data is Better Than 1,000 Numbers: Data Visualization Techniques for Social Change
Are you intrigued by infographics and how they could improve your communication strategy? Are you interested in what it takes for an organization to systematically use data? Or are you maybe even drowning in data and looking for someone to throw you a life-saving suggestion for software and other tools? Then this is the session for you!
7. Gamification: Using Game Mechanics to Boost Fundraising, Engagement and Connection*
Gamification, eh? You’ve seen it all over the place, but likely never noticed. From Farmville and Mafia Wars to Foursquare and Gowalla, gamification has spread like wild fire in recent years – Daily deal platforms are incenting you with group-buying, credit card companies are rewarding you with cash back, and airlines are offering you free flights for miles/points. But did you know that nonprofits have been using gaming tactics for years? Join us and we’ll show you real world examples of “gamified” fundraising initiatives, simple gaming tactics that have been proven to work, and how to take advantage of gamification at your organization.
8. “But what do you actually do?” – Communicating your Nonprofit’s Work in Ways your Donors can Understand
In this session we’ll talk about how to go beyond your mission statement and fund your offline work through online donors. Project-based fundraising can be a cost-effective and engaging way for nonprofits to fund existing programmatic work. Additionally, it’s a way to cultivate new donors who want to focus on the impact, not just your branding. We’ll hear from nonprofits that have used concrete project-based fundraising to build libraries in India, heat the homes of Native Americans in South Dakota and even send 5,000 girls to school in Malawi
9. The Hills are Alive...With Social Data
Can social CRM tools save the world? Two nonprofiteers share their experiences, both positive and negative, in adding data from social networks to their existing customer relationship management tools. Learn how social data has brought their online communities to life and changed their engagement strategies from a linear progression model to a multi-dimensional plan.
As the social media landscape matures, nonprofits are constantly finding new ways to interact with their community members to drive the goals of their organization. But do users tweeting at you for a volunteer information want to receive tweets about fundraising asks, or vice versa? And how are different social objectives like these achieved in a coordinated way?

 *Indicates that these panels were submitted by Care2, who operates the Frogloop blog.

**Indicates that this panel was submitted by Rad Campaign, the web agency Allyson Kapin runs.

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Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.

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