Care2's Digital Engagement Blog

Care2 has been collecting and sharing benchmarking data about fundraising during the COVID-19 pandemic.



Early predictions suggested that the charitable sector would see fundraising results similar to the last economic recession. Organizations were urged to focus on individual direct marketing, especially digital, as in-person events and face-to-face programs were expected to decline. 

The 2020 Digital Outlook Report from NTEN, hjc & Care2 is here! Data from hundreds of nonprofit organizations across the globe has guided our results. Are you ready to see how your organization compares?

Donors, volunteers, and advocates for good causes are hungry to hear from the organizations they support.

Here at Care2, it’s common for members to tell us: “I want to know how I can help.”

Many organizations have been consistently communicating with supporters throughout the COVID-19 pandemic, sending email updates and reaching out by phone to talk to their community members.

The best communication in a crisis is transparent and thoughtful. Honesty with your donors helps build lasting and meaningful relationships with the people who support you.

Here is a great example from Surfrider Foundation. In this email, Surfrider let their community know about the direct mail piece they had produced and scheduled before the coronavirus outbreak.

Last week, The Chronicle of Philanthropy published a plea to the nonprofit sector: Don’t stop communicating with your donors. 

Have you ever had a marketing experience so memorable that the messaging stuck in your mind for days afterwards?

That’s exactly what happened to the Capulet team when they attended a climate conference and encountered a gate-crashing animatronic bear supplied by Greenpeace!