Care2 is hosting a webinar on How Online Marketing Can Be Your Fundraising Stimulus Plan During Tough Times on Tuesday, February 24th at 2PM.
Our featured speakers will be HJC New Media's president Michael Johnston and online marketing consultant Shannon Pitt, and Heather Tallent online communications manager at Humane Society International.
Date: Tuesday, February 24, 2009
Time: 2:00 PM EDT
Duration: 1:30 hour
Cost: Free
Registration: Click here
In tough economic times, a powerful strategy can make all the difference. Does your organization have a firm grasp of its online marketing goals, the tactics it will execute to achieve these goals, and how it will measure success?
Michael and Shannon will provide an overview of online marketing strategy and tactics, and Heather will share tactics and lessons learned from the nonprofit perspective.
The event will be hosted by Eric Rardin, director of nonprofit services at Care2. We hope you can join us. To register, please click here.
More about the speakers:
Michael Johnston
Michael Johnston is the President and founder of the global fundraising consultancy, Hewitt and Johnston Consultants and the co-founder of Global Legacy Giving Group and the sports-based Pro Am World.
He has been a fundraiser for 22 years, and has worked with 100's of nonprofit organizations in Canada, the U.S., Europe, Latin America, and Asia Pacific. Mike is an expert in direct response fundraising innovation and integrated campaigning - most especially in the use of new media technologies like the web and other new technologies and their integration with traditional direct response methods (because, yes, he was born a direct mail fundraiser 22 years ago!). He is the author of The Fund Raiser's Guide to the Internet, The Nonprofit Guide to the Internet and the editor of two books: Internet Strategies: Best Practices for Marketing, and Direct Response Fund Raising: Mastering New Trends for Results. Mike is also a contributor to the book: People to People Fundraising: Social Networking and Web 2.0 for Charities.
Mike was a founding Board Member of the Washington-based e-Philanthropy Foundation, and was its first chair of its Education Committee. In addition, Michael was the founding Foundation Chair for the first global charity online lottery globelot.com
Heather Tallent
Heather Tallent has been managing Online Communications for Humane Society International for 3 years. In addition to building a global email list based on advocacy and fundraising around animal protection issues, Heather has been working with HSI's country and regional offices to develop their own online programs.
Lately she's found herself navigating the perilous waters of integrating multiple fundraising and communications technologies and streams.
Heather holds a M.S. in Animals and Public Policy from Tufts University.
Shannon Pitt
Shannon is HJC's Interactive Marketing Consultant. Her experience lies in online buying and planning for consumer goods products and now executes Non-Profit initiatives.
Shannon began her media career at a leading Canadian Advertising Agency, buying and planning for major North American and International consumer goods and brands. Moving into the non-profit sector has allowed her to work closely with organizations she believes in. Now at HJC New Media, Shannon works to develop online plans and marketing strategies for clients such as Humane Society International and MSF.
Shannon graduated from Bishop's University with a double Honors degree in Media and Communications and English Literature.
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