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Allyson Kapin 6 min read

Webinar: Making Advocacy Pay

 

Are you looking for a way to engage your donors without always asking for a donation? Do you need strategies and tactics for doing online acquisition? This free webinar will talk about the relationship between advocacy and fundraising, how organizations are using advocacy successfully for list growth and engagement, and show you valuable case studies from successful organizations. We will also discuss best practices in assessing ROI or Return on Investment for online acquisition, so you can see how to make advocacy pay.

 

This thought-provoking session will feature industry leaders:
Vinay Bhagat, Founder & Chief Strategy Officer, Convio, Yvonne Garrett, Partner, OMP and Randy Paynter, Founder & CEO, Care2.com.

We have limited space, so please register before it's all filled up.

Save the Date: March 24th at 3 pm ET 
 

About the Presenters:

Vinay Bhagat, Founder & Chief Strategy Officer, Convio: Vinay Bhagat is Founder and Chief Strategy Officer of Convio. Vinay founded Convio in April 1999 after volunteering at a public television pledge drive and seeing the opportunity to leverage Internet technology to drive better fundraising results. Today, as chief strategy officer, he oversees corporate strategy and is actively involved in research and client success strategies. A frequent speaker at conferences, Vinay has addressed events hosted by the Association of Fundraising Professionals, Direct Marketing Association Nonprofit Federation, Council for the Advancement and Support of Education, Independent Sector, Integrated Media Association, Politics Online, Public Broadcasting System and National Voluntary Healthcare Association. Vinay also is a widely published author, including a chapter in "People to People Fundraising: Social Networking and Web 2.0 for Charities" and articles that appear regularly in DM News, Journal of the Direct Marketing Association Nonprofit Federation and on OnPhilanthropy.com. Vinay holds degrees from Harvard Business School (MBA) where he graduated as a Baker Scholar, Stanford University (MS) and Cambridge University (MA) in England. He has volunteered for several Austin and international nonprofits.

Yvonne Garrett, Partner, OMP:
Yvonne Garrett
 is Partner at OMP, Inc 

Yvonne has been deeply involved in political and advocacy fundraising for almost 20 years. Working with candidates and groups such as the Natural Resources Defense Council and Oxfam America, she has helped helped her clients achieve dramatic fundraising success and list growth. Today, Yvonne specializes in helping organizations develop cross-channel programs that blend advocacy and fundraising. Prior to joining OMP in 2004, Yvonne was Vice President of the Share Group.

Randy Paynter, Founder & CEO, Care2.com: Randy Paynter is the Founder and CEO of Care2.com. With over 14 million members, Care2 is the largest online community of people making a difference in healthy & green living, human rights and animal welfare. Care2 empowers individuals to “Make a Difference” with daily actions, healthy living advice, news and blogs on causes, petitions, contests, groups and more.

Care2 adds more than 7,000 new members each day and is among the fastest growing sites among women and baby boomers. Care2 was Green America’s 2009 People’s Choice Award Winner for Green Business of the Year. The company was founded in 1998, has offices in Redwood City, CA and Washington, DC and has over 50 employees.

Randy is an expert at creating and building a financially strong social enterprise. In 2008, Care2 became a “B Corporation” as a mark of its commitment to using the power of business to solve social and environmental problems and to set an example for other companies.

Prior to starting Care2, Paynter worked with venture capital firm Commtech Management. He holds an AB from Harvard University and an MBA from Stanford’s Graduate School of Business.

PS: Be sure and also join us for the Care2 101 webinar on March 29th at 2PM ET.

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Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.

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