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Allyson Kapin 3 min read

Need-to-Know Data about Generational Characteristics

We're getting closer to year-end fundraising. As your plans are coming together, you will want to hone in on the experiences and needs of your target audiences.

When you are trying to cultivate donors and activists, and move them up the ladder of engagement, it's critical to understand your communities' demographics and not just what campaigns they have donated to in the past or what advocacy actions they have taken. While that is certainly important data to arm yourself with, you also need to understand what their cultural narrative looks like. By doing so, you'll gain insight into what their behaviors and habits might look like based on major events they have experienced during their lives. We're providing you with a cheat sheet, but use this as an opportunity to dig deeper into the  experiences of your specific audiences.

Here's a breakdown of demographics

For the Silent Generation/Traditionalists (people born before 1946):

For the Baby Boomers (people born between 1946 - 1964):

For Generation X / Busters (people born between 1965 - 1980):

For Generation Y / Millennials (people born between 1981 - 1994):

And, last but not least, Generation Z / Digital Natives (people born after 1994):









Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.