We're getting closer to year-end fundraising. As your plans are coming together, you will want to hone in on the experiences and needs of your target audiences.
When you are trying to cultivate donors and activists, and move them up the ladder of engagement, it's critical to understand your communities' demographics and not just what campaigns they have donated to in the past or what advocacy actions they have taken. While that is certainly important data to arm yourself with, you also need to understand what their cultural narrative looks like. By doing so, you'll gain insight into what their behaviors and habits might look like based on major events they have experienced during their lives. We're providing you with a cheat sheet, but use this as an opportunity to dig deeper into the experiences of your specific audiences.
Here's a breakdown of demographics
For the Silent Generation/Traditionalists (people born before 1946):
For the Baby Boomers (people born between 1946 - 1964):
For Generation X / Busters (people born between 1965 - 1980):
For Generation Y / Millennials (people born between 1981 - 1994):
And, last but not least, Generation Z / Digital Natives (people born after 1994):