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Allyson Kapin 4 min read

Are You Keeping Up With Social Media Trends?

We know that social media is discussed at every tech conference, in every workshop, and within nonprofit organizations, but no matter how much we talk about it, the trends are always shifting, changing, and growing.

It's important to keep up with the updates, and make sure you're utilizing social media the best you can for your organization. It's also critical to remember that what works for one organization may not be the right practices for you.

We took a look at the social media marketing trends for 2014 from Social Media Examiner, and found a really great infographic to go along with it.

Here are a few key points from the infographic that you should note:

  • Infographics and Internet memes are still performing well. If you're using these visuals, it's important to make sure that they're engaging, relevant to your area of expertise, and factchecked. Please do not cat memes just because you know they are popular. If they have no connection to your issue or your content, you will end up making your organization look silly.
  • More than half of the organizations surveyed revealed that original written content is the most important form of content for their business. Your organization should challenge staff to write fresh content that appeals to your target audiences. One way to do this is to develop a content strategy. Do you already have one in place? If so, is it working for you, or could you do something differently to make it even more successful? Could you train more staff to play an active role in contributing relevant content to your website and social media channels?
  • 90% of marketers regularly utilize Facebook advertising. It's accessible, it's affordable, and it can be targeted. Even if you don't have a large budget for social media or marketing, you can boost a Facebook post for as little as $5, and tailor it to target people with very specific interests in specific regions. And of course Care2, the social action network behind the Frogloop blog, has great list building opportunities that are cost effective

What trends do you wish you knew more about?

social media examiner marketing trends infographic


Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.