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Allyson Kapin 1 min read

Infographic: The Future of Social Activism

Millennials often get a bad reputation for being slackers and self absorbed, but they can actually be quite passionate about social justice issues, especially when the right causes resonate with them. Make no mistake, if you are trying to reach Millennials you're organization is going to need spend time and resources developing meaningful campaigns that they feel connected to, and use their preferred methods of online and mobile communications. But once you have them engaged, they can be some of your best advocates. Furthermore, with the right ladder of engagement strategies, they can be cultivated as donors over the long term.

Check out this great infographic below "The Future of Social Activism" that illustrates how Millennials are supporting social justice issues.



Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.