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Salima Mangalji 2 min read

Strategies to Maximize your #GivingTuesday

With the holiday season inching closer and closer, your nonprofit might be looking to recharge your holiday giving campaigns. One option you may consider is to create a #GivingTuesday campaign for December 2nd to amp up your year-end fundraising. #GivingTuesday is a way for charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give. Last year #GivingTuesday raised more than $19.2M in online donations for participating nonprofits (according to this Blackbaud statistic).

Here are some tips to having a successful #GivingTuesday Campaign that requires some advanced planning:

1. Post #GivingTuesday promotion on your website or blog. Make sure your readers/supporters know that you are participating this year.

2. Send an email alert to your email list encouraging them to donate money to your organization on #GivingTuesday. Also ask them to get involved on social media and share it with their friends and colleagues who maybe interested in supporting your organization.

3. Once the event is over, share your successes with your supporters.


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