With a few months of 2016 under our belts, it's time to evaluate where we're at digitally, and if we're innovating quickly. What should nonprofits be focusing on for the remainder of the year, and what will produce the best ROI? Good news, a report conducted by Care2, hjc, NTEN, and the Resource Alliance was just released: the 2016 Digital Outlook Report: Nonprofit Trends and Strategy.
"For nonprofit organizations to truly harness the power of the digital age," as the report says, "we need to make sure that each of our organizations are aligned with the systems, structure, culture, and performance management architecture to fully take digital into account."
Is your org fully taking digital into account? What platforms are you on? What's working for you?
We dug in deeper for you, and pulled some key points and stats that will be helpful when looking at your own digital trends and strategies at your nonprofit:
- More than half of respondents (55%) noted that 20% or less of their overall digital strategy will be focused on supporter acquistion and lead generation this year. This is surprising given that supporter acquistion and lead gen are critical for an org's survival, and to keep fresh. It's important that we're putting our money where our mouths, and our constituents, are.
- 49% of respondents will be investing more budget in Social Media Promotion / Communication in 2016. This is because many of your constituents can be found across a variety of social channels, and orgs are putting most of their plans and strategy into Facebook this year. Plus, if you haven't already discovered this gem: it's not expensive to advertise on Facebook!
- The report has found that visual content to drive engagement continues to be a focus for nonprofits in 2016. Visual content continues to outperform other content across a broad spectrum on engagement indicators. What kind of visual content are you using?
- With the increase in wireless connections and speeds, people have more access to your images and videos anytime, everywhere. Constituents are becoming increasingly impatient, wanting faster, complex and instantly delivered forms of communication. Make sure that your content is mobile-responsive.
- The value placed on your websites as an information resource, and for engagement and lead generation, is growing. Here are some tips to figure out if your content is effective.
Make sure to check out the whole report here.
What ways are you focusing on digital in 2016?