Many of us in America seem to have a mentality of “they” will take care of it. Who is “they” anyway?
If you have always considered yourself a true revolutionary, it's about time you open wide for The Mouth Revolution. Free Range Studios created this innovative movement, sponsored by Annie's Homegrown, to promote organic food consumption and the elimination of conventional pesticides, chemicals and additives that are making mouths and other important body parts unhappy. If you've seen the Grocery Store Wars and The Meatrix, then you've experienced the trademark goofy-yet-educational approach Free Range uses to spread its message. The one-of-a-kind graphic design company prides itself in having Amnesty International and Clif Bar as its valued customers, offering "communication and strategy services to companies and organizations whose vision goes beyond turning the world into a strip mall."
|Source: Flickr Creative Commons web site. By Incurable_hippie's Photos|
If you have never received academic training on activism, now you can! Thanks to Steve Chase, founding Director of Environmental Advocacy and Organizing Program (EAOP) at Antioch University New England, you can get a Masters degree that trains you to become a political, social justice and an environmental leader--In a few words "a well-trained activist". Look out!! they are accepting applications for the fall of 2007.
|Source: Spirit Bear Youth Coalition. By: Simon Jackson.|
Campaign to Red List the Kermode Spirit Bear.
Topics: Care2 News
DeadElephant.ORG is a moonlighting effort I put together with a couple of friends. The ideas was to demonstrate broad public disaffection with neo-Conservative policies and attitudes (full disclosure--by day I’m the user experience manager at Care2, but this was my own little side project.) The campaign features 50 free, downloadable bumper-strips that share a tone of ironic parody, and a distinctive logo that links together every sighting of them. The main aim was to create a hook—sarcasm—to bring more people who share progressive values to join in the fun. DeadElephant.ORG has no need to build a deep or lasting relationship with the activists we are trying to reach, which probably differentiates it from most other nonprofit campaigns. My other aim was to test out various social networking sites, to use them to try to get a campaign to go viral.
|Source: Flickr Creative Commons|
Email advocacy campaigns can be very successful, but the key is to run a well-targeted campaign and to manage outreach via a central website.
Topics: Online Advocacy