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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.


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Adventures of a Dead Elephant on MySpace

DeadElephant.ORG is a moonlighting effort I put together with a couple of friends.  The ideas was to demonstrate broad public disaffection with neo-Conservative policies and attitudes (full disclosure--by day I’m the user experience manager at Care2, but this was my own little side project.)   The campaign features 50 free, downloadable bumper-strips that share a tone of ironic parody, and a distinctive logo that links together every sighting of them.  The main aim was to create a hook—sarcasm—to bring more people who share progressive values to join in the fun. DeadElephant.ORG has no need to build a deep or lasting relationship with the activists we are trying to reach, which probably differentiates it from most other nonprofit campaigns. My other aim was to test out various social networking sites, to use them to try to get a campaign to go viral.

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  Topics: Social Networking, Guest Blogs, Online Advocacy

Email Advocacy 101: Make it Personal, Make it Count

Source: Flickr Creative Commons

Email advocacy campaigns can be very successful, but the key is to run a well-targeted campaign and to manage outreach via a central website.

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  Topics: Online Advocacy

Regulating Online Political Campaigning

Photo by rpongsaj. Source: Flickr Creative Commons

Political campaigning on the internet has provoked disagreement among the members of the Federal Election Commission (FEC). 

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  Topics: Misc.

Can I Use that Image?

Source: Cepolina Photo

If you're tempted to grab an image from Google Images to publish on your website without permission, think again. Images and photographs are subject to copyright, and many of the images on Google are not in the public domain. This means that someone owns the rights to an image as they would a piece of written work. If this is the case, then written permission from the owner of the image is a prerequisite for using it. So how do you find free and accessible images on the net? You look for copyright-free images in the public domain. An easy way to do this is to search the free image sites listed on Wikipedia. Another helpful place to go is the public domain image resources page.

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  Topics: Misc.

Dreaming of a Wiki?

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  Topics: Guest Blogs, Technology

Spam Filters Aren't Blocking my Emails, Are They?

Source: Wikipedia/Yotophoto.com

When you send out a newsletter or email blast, you probably figure that your message will be seen by everyone you send it to, right? That might not be the case. It seems spam blockers are becoming larger and more broad-based all the time. I'm sure you all are familiar with or have set up filters blocking terms like "XXX" and "porn" but in "Spam Filters Run-Amuck," Timothy Gross of Internet Profit Systems explains that spam filters also block many emails that are not spam and they could be instantly deleting your messages now. McAfee Spam Killer is especially difficult to deal with, even a simple thank you for "your time and interest" results in automatic deletion. Phrases that you might have in your newsletters now could result in your messages being blocked: McAfee deletes emails containing "click here to be removed" and "visit our website." So what can you do to protect your messages?

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  Topics: Email Marketing

Is Going Local the Next Big Thing in Online Activism?

Source: Justin Perkins

At a time when massive email blasts and huge national and regional campaigns seem to be the norm, many grassroots organizations have struggled to develop effective advocacy campaigns that focus on local issues. In response to the desire for more effective local grassroots campaigns, Get Active developed a local advocacy tool that allows nonprofits to help their members identify their city and county elected officials and provides them with the officials' contact information. This tool allows activist organizations to more easily organize and mobilize grassroots campaigns in particular places and around local issues. Not only do local issues often resonate strongly with people, but activists can make a big difference communicating with local officials because of the smaller scale and lower volume of communication.

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  Topics: Online Advocacy

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