DeadElephant.ORG is a moonlighting effort I put together with a couple of friends. The ideas was to demonstrate broad public disaffection with neo-Conservative policies and attitudes (full disclosure--by day I’m the user experience manager at Care2, but this was my own little side project.) The campaign features 50 free, downloadable bumper-strips that share a tone of ironic parody, and a distinctive logo that links together every sighting of them. The main aim was to create a hook—sarcasm—to bring more people who share progressive values to join in the fun. DeadElephant.ORG has no need to build a deep or lasting relationship with the activists we are trying to reach, which probably differentiates it from most other nonprofit campaigns. My other aim was to test out various social networking sites, to use them to try to get a campaign to go viral.