It's later than you think, if you haven't already launched, or are not fully prepared to launch, a year-end holiday fundraising campaign for your nonprofit organization. Did you know that 40 percent of all online donations come in during these vital end-of-year campaigns? You cannot afford to miss out. Fortunately, with some quick tweaks to your website, as well as incorporating marketing and communications best practices, you will have all the tools you need to take advantage of the season.
Join Alia McKee and Mark Rovner from Sea Change Strategies, as well as Kathryn Powers of Conservation International, and moderator Eric Rardin of Care2 on December 3rd at 2PM EST for a great discussion on 11 critical action steps for mobilizing your donors and raising money.
Participants will learn the most successful fundraising strategies including:
- How to create compelling fundraising campaigns that motivate web visitors to make a donation on your website.
- Which easy fixes you can make to your donation page, so that donors complete the donation process.
- How to communicate with donors before, during, and after they donate money online to your nonprofit and build long lasting relationships.
When: Thursday, December 3, 2009 at 2PM Eastern Time.
We have a limited amount of teleconference lines, so please take a moment to sign up now. It's free.
About The Speakers:
Alia McKee (Principal, Sea Change Strategies): Alia helps nonprofit clients innovate engaging, inspiring, and successful online fundraising, advocacy and marketing campaigns. Currently she works with the Monterey Bay Aquarium, Environmental Defense Fund, the International Rescue Committee, and Conservation International among others. Alia holds a masters degree in public policy and communications from the LBJ School at the University of Texas at Austin.
Mark Rovner (Principal, Sea Change Strategies): Mark is one of the pioneers of using the Internet for fundraising, organizing and strategic communications. Over the past ten years, he has led online efforts on behalf of a host of organizations, including World Wildlife Fund, Amnesty International, the Christopher Reeve Foundation, Environmental Defense Fund, the Monterey Bay Aquarium, and the International Campaign for Tibet. Mark took up scuba diving in 2005, and it's hard to get him off the subject. He's also a lawyer, but he is not proud of that fact, though it keeps his mother off his back.
Eric Rardin (our host and Director of Nonprofit Services, Care2): Eric currently helps nonprofits recruit passionate supporters from Care2.com. Care2 is an online social network of over 12 million people worldwide who want to make a difference in causes they care about. Prior to joining Care2 Eric designed and executed integrated advocacy campaigns for environmental nonprofits for more than seven years.
Kathryn Powers (Online Fundraising Manager, Conservation International): Kat came to Conservation International from the Cheetah Conservation Fund (CCF) where as Director of USA Operations she honed her fundraising skills. Previously, she served as Membership Coordinator for the Society for Conservation Biology.