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Allyson Kapin 6 min read

10 Steps to Kick Start 2012 Online Fundraising

Think it's too soon to start preparing for 2012 fundraising? Think again!

Earn your overachiever’s gold star and get cracking with ten steps you can use now to raise more money throughout the year.

You might know that 40 percent of all online donations come in during December. If so you probably also know you have to start early to make sure your year-end efforts pay off. It takes months of list building, inspiring donors, cultivating them, testing, and analyzing metrics to make the absolute most of year-end opportunities.

Join Alia McKee of Sea Change Strategies, Eric Rardin of Care2 and Dionna Humphrey of Greenpeace for a free webinar on concrete ways you can maximize your strategy and tactics in the New Year.

Click here to sign up for the January 5 at 2PM ET "The Overachiever's Guide to Online Fundraising: 10 Steps to Kick Start 2012!"

Participants will learn the most successful fundraising strategies including:

  • How to create compelling fundraising campaigns that motivate web visitors to make a donation on your website.
  • Which easy fixes you can make to your donation page, so that donors complete the donation process.
  • How to communicate with donors before, during, and after they donate money online to your nonprofit and build long lasting relationships.

We have a limited number of teleconference lines available so please take a moment to sign up now. It’s FREE.


About the presenters:

Alia McKee, Principal, Sea Change Strategies
Alia is an online communications and fundraising strategist with over eleven years proven experience developing brand-perfect and successful integrated marketing, fundraising and advocacy campaigns. Currently she works with the Monterey Bay Aquarium, Environmental Defense Fund, the International Rescue Committee, and Conservation International among others. Alia holds a masters degree in public policy and communications from the LBJ School at the University of Texas at Austin.

Dionna Humphrey, Senior Email Campaigner, Greenpeace
Dionna recently started as the Senior Email Campaigner with Greenpeace USA. Dionna is responsible for developing and implementing metric-driven, multi-year email strategy to maximize the organization’s fundraising and online advocacy campaigns. Dionna has worked in grassroots advocacy for more than a decade, focusing primarily online fundraising and advocacy strategies for the past 6 years. As an independent consultant she assisted her clients with online fundraising, including both email and web. Prior to branching out on her own, Dionna worked as a Campaign Director with MomsRising and Director of Advocacy with the National Parks Conservation Association, where she was responsible for the online and offline grassroots strategy and capacity building. Dionna graduated from the University of Hawaii at Manoa with a BA in Women’s Studies and an MA in Political Science. She currently leaves in Maryland with her cat Butters.

Eric Rardin, Senior Director of Nonprofit Services, Care2
Eric is a senior director of nonprofit services at Care2.com where he helps hundreds of nonprofits connect with donors and supporters online. At Care2 Eric advises nonprofits on email acquisition and multichannel conversion strategies. He has contributed to integrated conversion efforts on behalf of nonprofits in the US, Canada, and the United Kingdom. Eric serves on the board of directors of two national nonprofit organizations. Prior to joining Care2 Eric designed and executed integrated advocacy campaigns for environmental nonprofits for more than seven years. Eric has an MBA from the Carey School of Business at Johns Hopkins University, an MA in Government and International Studies from the University of South Carolina and a BS in Political Science from the University of Wyoming. In addition to his work in the environmental advocacy arena, Eric has extensive experience working on political and issue campaigns from Wyoming to South Africa.

Register now and attend this FREE Expert webinar on Thursday, January 5 at 2PM ET.


Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.