Think it's too soon to start preparing for year-end fundraising? Think again!
Earn your overachiever’s gold star and get cracking with nine steps you can use now to raise more money in December.
You might know that 40 percent of all online donations come in during December. But did you also know that year-end fundraising doesn’t just happen in December? It takes months of list building, inspiring donors, cultivating them, testing, and analyzing metrics to make the absolute most of year-end opportunities.
Join Alia McKee Scott of Sea Change Strategies, Milo Sybrant of Amnesty International, and Eric Rardin of Care2 for a great discussion on concrete ways you can maximize your strategy and tactics this year.
Participants will learn the most successful fundraising strategies including:
- How to create compelling fundraising campaigns that motivate web visitors to make a donation on your website.
- Which easy fixes you can make to your donation page, so that donors complete the donation process.
- How to communicate with donors before, during, and after they donate money online to your nonprofit and build long lasting relationships.
The Overachiever's Guide to Year-End Fundraising Presented by Care2, Sea Change Strategies and NTEN
When: Thursday, July 22, 2010 at 2PM Eastern Time.
We have a limited amount of teleconference lines, so please take a moment to sign up now. It's free.
About Our Speakers:
Alia McKee (Principal, Sea Change Strategies): Alia is an online communications and fundraising strategist with over ten years proven experience developing brand-perfect and successful integrated marketing, fundraising and advocacy campaigns. Currently she works with the Monterey Bay Aquarium, Environmental Defense Fund, the International Rescue Committee, and Conservation International among others. Alia holds a masters degree in public policy and communications from the LBJ School at the University of Texas at Austin.
Milo Sybrant (Interim Managing Director of New Media, Amnesty International USA): Milo directs the strategy and policy for Amnesty International's online communications efforts. Before joining Amnesty, Milo was a Senior Client Manager at Beaconfire Consulting. There he developed path-breaking online campaigns for Heifer International, the American Civil Liberties Union and other major nonprofits. Milo seeks to leverage his experience with leading nonprofit organizations to develop the strategies for the next generation of online engagement. He holds a master’s degree in public communications from American University.
Eric Rardin (Director of Nonprofit Services, Care2): Eric currently helps nonprofits recruit passionate supporters from Care2.com. Care2 is an online social network of over 12 million people worldwide who want to make a difference in causes they care about. Prior to joining Care2 Eric designed and executed integrated advocacy campaigns for environmental nonprofits for more than seven years.
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